My new book, Seven Essentials for Business Success: Lessons from Legendary Professors (Routledge), covers the best practices developed by award-winning professors, each of whom teaches one of the seven areas that are essential for business success: Stanford Professor Charles Lee (accounting), Wharton Professor Richard Shell (business law), Chicago Professor Steven Kaplan (finance), Michigan Professor Gretchen Spreitzer (management), Northwestern Professor Florian Zettelmeyer (marketing), MIT Professor Georgia Perakis (operations), and Harvard Professor Jan Rivkin (strategy).
These professors candidly discuss their successes and failures in the classroom, the mentors who inspired them, how they developed their teaching methods, and their rigorous preparation for class. Through descriptions of the professors in action, readers will gain an insider's perspective on their teaching skills, and witness how they teach the seven essentials for success in a variety of settings―undergraduate, MBA, Executive MBA, and executive education courses. The chapters also describe their daily lives (professional and personal), and the link between their research and teaching.
The concluding chapter presents six themes that summarize the teaching process used by the seven legendary professors. The chapter also includes many examples of the authenticity that characterizes their integrity and identity.
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George Siedel
Professor
Univ Of Michigan
Ann Arbor MI
(734) 262-3211
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