Call for Chapter/Essay Proposals: Advancing Marketing with AI: Applications, Insights and Analysis
Published by: Routledge
Editors:
Rachel Hammond
Calvin University
rachel.hammond@calvin.edu
Hannah Walters
Northern State University
Hannah.walters@northern.edu
Introduction:
This book comprises a thoughtfully selected assortment of research and essays designed to equip marketing faculty with the necessary insights and knowledge regarding the use of artificial intelligence (AI) in marketing. As the adoption of AI accelerates rapidly in recent times, this resource serves as a valuable aid for marketing educators in effectively incorporating AI concepts into their teaching materials and strategies.
For more information, visit https://www.advancingmarketingwithai.com/
Target Audience:
The book is primarily aimed at marketing faculty who want to incorporate AI across the marketing curriculum but could also be incorporated into an upper level undergraduate senior capstone marketing strategy and/or marketing management course.
Chapter Topics
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A Brave New World: AI and Marketing
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AI-Enabled Integrated Marketing Communications
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Consumer Behavior and AI
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Streamlining Customer Relationship Management with AI
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Implications of AI on eCommerce
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AI-Driven Branding
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Navigating International Marketing with AI
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Advancing Marketing Strategy with AI
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AI-Powered Marketing Research
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Ethical Implications of AI in Marketing
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Implementing AI in Marketing Education
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Appendix: AI-Infused Assignments and Hands-on Projects
For chapter synopses, please visit https://www.advancingmarketingwithai.com/chapters
Important Dates:
January 30, 2024: Proposal Submission Deadline
February 28, 2024: Notification of Initial Acceptance
May 31, 2024: Full Manuscript Due
June 30, 2024: Double-Blind Review Results Returned
July 31, 2024: Final Manuscript Submission
August 31, 2024: Final Acceptance Notification
December 1, 2024: Delivered to Publisher
Submission Procedure:
We welcome researchers and practitioners to submit chapter/essay proposals between 500 and 1,000 words, outlining the mission and focus of their proposed chapter/essay by January 30, 2024. Authors will receive notifications regarding the acceptance of their proposals by February 28, 2024, along with the chapter guidelines. Full manuscripts should be submitted by May 31, 2024. All submitted manuscripts will undergo a double-blind review process, and contributors may also be invited to serve as reviewers for this project.
Upload submissions here: https://docs.google.com/forms/d/e/1FAIpQLSdkhrdU4l7BrrAz0GQ8gjUNf2t8XxmjI1fMIMFvz1wzdnK7WA/viewform?usp=sf_link
Note: There are no submission or acceptance fees for manuscripts submitted to this book publication, Advancing Marketing with AI: Applications, Insights and Analysis. All manuscripts are accepted based on a double-blind peer review editorial process.
Publisher:
This book is scheduled to be published by Routledge, a global publisher of academic books, journals and online resources. Taylor and Francis acquired Routledge in 1998 and is now considered to be the leading English-language publisher of humanities and social sciences. The merged company has become one of the top five research publishers globally. For additional information regarding the publisher, please visit https://www.routledge.com. This publication will be delivered to the publisher in December 2024.
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Rachel Hammond
Associate Professor
Calvin University
Grand Rapids MI
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