Volume 6 Issue 4 of Corporate Communications: An International Journal,
is now available via Emerald Fulltext.
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Table of contents follows :-
Title: Modeling corporate identity: a concept explication and
theoretical
explanation
Author: Sue Westcott Alessandri
Pages: 173-182
Keywords: Corporate Identity; Corporate Image; Involvement Article
Type: Wholly Theoretical
Quality Indicators: Research - ** Practice - ** Originality - **
Readability - **
Title: Communication in the creation of corporate values
Author: Agnes Gróf
Pages: 193-198
Keywords: Employee Attitudes; Management Attitudes; Social
Responsibility; Strategy Article Type: Comparative/evaluators
Quality Indicators: Research - ** Practice - * Originality - **
Readability - *
Title: Management communication: the threat of groupthink
Author: Jack Eaton
Pages: 183-192
Keywords: Management. Communications; Groupthink
Article Type: Survey
Quality Indicators: Research - ** Practice - ** Originality - **
Readability - **
Title: Rethinking the brand concept: new brand orientation
Author: Cláudia Simões; Sally Dibb
Pages: 217-224
Keywords: Brands; Corporate Identity; Marketing; Literature Article
Type: Case Study
Quality Indicators: Research - ** Practice - ** Originality - **
Readability - **
Title: The public relations evaluationists
Author: David Phillips
Pages: 225-237
Keywords: Public Relations; Evaluation; Research; New Technology;
Corporate Communications Article Type: Literature Review
Quality Indicators: Research - ** Practice - *** Originality - ***
Readability - **
Title: Communication style in the information age
Author: Augustine S Ihator
Pages: 199-204
Keywords: Corporate Communications; Publicrelations; Information
Technology; Massmedia Article Type: Comparative/evaluators
Quality Indicators: Research - ** Practice - ** Originality - **
Readability - **
Title: Institutional image: a case study
Author: Dean Kazoleas; Yungwook Kim; Mary Anne Moffitt
Pages: 205-216
Keywords: Corporate Image; Institutional Analysis; Universities Article
Type: Case Study
Quality Indicators: Research - ** Practice - ** Originality - **
Readability - **
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