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  • 1.  Shameless Marketing

    Posted 03-06-2000 12:11
    On Sun, 5 Mar 2000 Fred Nickols wrote RE: Shameless Market Research

    > 1. Is there a market for materials like these? (Please answer
    >yes or no)
    Yes, and being served by over 50 titles. To make a presence your material
    would have to be 3X more valuable.
    >
    > 2. Would you buy materials such as these? (Please answer yes or no)
    No.
    >
    > 3. If you were in the market for such materials, how much would
    >you pay
    >for them? (Please indicate two prices here. One is your preferred
    >price. The other is the maximum you would pay, with $50 as the minimum and
    >increasing in $25 increments. For example, you might prefer a price of
    >$29.95 but you would be willing to pay as much as $100). Remember, this is
    >the price for only the materials.
    >
    > Preferred Price = free
    >
    > Maximum Price = $20
    >
    > 4. Beyond the materials, what other kinds of support regarding
    >consulting
    >and consulting skills would interest you?
    >

    Consider that there may be too many consultants already.
    But a large and important unmet need is instilling the "consulting"
    behavior into cohorts. An example would be co-facilitating a project. To
    my knowledge there is no material on co-management of projects even though
    we all know that when uncertainty exceeds zero two heads are better than
    one. Suggest you stand in this problems space and re-look at the subject
    matter of your materials. There may be a pony under there.

    Jack Ring
    Innovation Management
    32712 N. 70th St., Snottsdale, AZ 85262-7143
    Office) 480-488-4615, Cell) 602.369.4615, Fax) 480-488-4616
    "The secret of success is changing the way you think.-- Jack Welch, CEO,
    General Electric