I have permission from John Wiley and Sons to distribute an excerpt from
the new book, MAKING THE CISCO CONNECTION: THE STORY BEHIND THE REAL
INTERNET SUPERPOWER by David Bunnell. As the CEO and Editor of Upside
Media, Bunnell has
access to the inner circle of executives that lead the company that is
considered the role model of success for Silicon Valley.
The excerpt I'm distributing covers a time in Cisco's history just after
their IPO. CEO David Morgridge and his team are finding out how
entrepreneurial virtues like fiscal restraint, customer service, and
analyzing the strengths and weaknesses of your business role models will
take a succesful company to the next level and make it a superpower.
To get the excerpt, send mailto:
excerpt@tenagra.com with the subject line
"Send Cisco" and I will reply with a text file.
David Bunnell will be on the web chatting about the virtues of Cisco's
corporate culture and its role as an entrepreneurial role model. Don't miss
the chance to talk with the CEO of Upside Media, and founder of "PC World"
magazine and MacWorld Expo.
=> Tuesday, March 14th, at 10:00 p.m. Eastern Time Talk City Business Boardroom
http://www.talkcity.com/communities/business.htmpl
=> Wednesday, March 15th, at 10:00 p.m. Eastern Time AOL Business Know-How
Forum
<KEYWORD: BKH>
=> Wednesday, March 22nd, at 9:00 p.m. Eastern Time Compuserve's Ecommerce
Forum
<GO: Ecommerce> or <http://go.compuserve.com/ecommerce>
Thanks,
Chris Lenois