The Open University Business School (OUBS) is looking to unite leaders from industry and academia with past, present and potentially future higher education students to discuss the impact that the digital economy is having in creating a more unified global marketplace.
We are looking for a like-minded business school partner to join us and contribute to our first Online Business Exchange.
Presented by The Open University Business School, the Online Business Exchange is an opportunity to exchange ideas and join in discussions with fellow students and alumni, other leading business schools and practicing global business managers.
Although the online event will be open to all, the primary audience is postgraduate alumni (those with management level qualifications), SMEs, corporate connections, other Business Schools and educational institutions.
Over 48 hours, the Online Business Exchange will encourage engagement via live chat forums, expert discussions, live video streaming and online activities. The free event will be driven by OUBS' forthcoming suite of Massive Open Online Courses (MOOCs) on the Digital Economy, which are due to launch summer 2016 as part of our broader employability strategy.
As a minimum, we are looking for a collaboration that will extend the reach of this event, to engage more widely with higher education students and alumni communities and bring different perspectives into the discussions.
We would also welcome your input and involvement in any of the online activities and would be particularly keen if you could offer expertise and knowledge in the areas of supply chain management, sales, marketing and finance in the digital environment. Perhaps you could offer live streamed or pre-recorded video content? Or experts who can join as chat forum speakers, facilitators and/or moderators? We are open to suggestions. In return for your involvement, you can expect to:
· receive increased brand awareness amongst an international audience
· see media coverage from PR and marketing material, and via social media channels
· hear first-hand insights from various industry leaders and other academics outside of your own institution
· collaborate with a like-minded institution to drive higher education innovation
· establish, or reinforce a partnership with the Open University Business School and its academics
If you are interested in finding out more about the event and partnering opportunities, please let me know and hold the following dates in your diary:
Day 1: Wednesday 29 June, 9am - 9pm (BST)
Day 2: Thursday 30 June, 9am - 9pm (BST)
If you would like to get involved or understand more about this, please contact Fiona.Pearce@open.ac.uk
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