As a practical matter based on my 35+ years as a business professional and the half-decade I spent in academe, I think that multiple regression analysis is the limit of what any undergraduate will use in a business situation. Therefore, I cannot imagine that a hefty, expensive, cover-the-waterfront statistics textbook is necessary for the typical undergraduate.
Instead, I recommend Charles Wheelan's Naked Statistics: Stripping the Dread from Data. Besides being affordable ($13.70 + tax on Amazon), it gets good ratings – an average of 4.4/5.0 from 442 customers. The link is here: https://www.amazon.com/Naked-Statistics-Stripping-Dread-Data/dp/039334777X/. Besides regression analysis itself, Wheelan does a nice job of covering correlation, probability (including an excellent chapter entitled "Problems with Probability: How Overconfident Math Geeks Nearly Destroyed the Global Financial System"), the central limit theorem, and 'common regression mistakes'. He includes a short appendix on statistical software, too. Highly recommended and, I think, spot-on for undergraduates.
I hope this is helpful, Piers.
Best regards-
Warren
-----Original Message-----
From: Management Education and Development Discussion [mailto:MG-ED-DV@AOMLISTS.AOM.ORG] On Behalf Of MG-ED-DV automatic digest system
Sent: Sunday, February 18, 2018 12:00 AM
To: MG-ED-DV@AOMLISTS.AOM.ORG
Subject: MG-ED-DV Digest - 16 Feb 2018 to 17 Feb 2018 (#2018-32)
There are 2 messages totaling 314 lines in this issue.
Topics of the day:
1. Teaching research methods for business (2)
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Date: Sat, 17 Feb 2018 00:51:36 +0000
From: Thomas F Hawk <THawk@FROSTBURG.EDU>
Subject: Re: Teaching research methods for business
Piers.
I cannot offer a textbook, but the following articles are directly relevant to your issue.
Baker, P.J. (1986). The helter-skelter relationship between teaching and research. Teaching Sociology, 14: 50-66.
Brew, A. (1999). Research and teaching: Changing relationships in a changing context. Studies in Higher Education, 24(3): 291-301.
Brew, A. (2003). Teaching and research: New relationships and their implications for inquiry-based teaching and learning in higher education. Higher Education Research and Development. 22(1): 3-18.
Brew, A. (2010). Imperatives and challenges in integrating teaching and research. Higher Education Research & Development, 29(2): 139-150.
Burke, L.A. & Rau, B. (2010). The research-teaching gap in management. Academy of Management Learning and Education, 9(1): 132-143.
Elton, L. (2001). Research and teaching: Conditions for a positive link. Teaching in Higher Education, 6(1): 43-56.
Harland, T. (2016). Teaching to enhance research. Higher Education Research & Development, 35(3): 461-472.
Tom Hawk
Professor of Management Emeritus
Frostburg State University
Frostburg, MD 21532
________________________________
From: Management Education and Development Discussion <MG-ED-DV@AOMLISTS.AOM.ORG> on behalf of Myers, Piers <piers.myers@LSBU.AC.UK>
Sent: Thursday, February 15, 2018 9:00:23 PM
To: MG-ED-DV@AOMLISTS.AOM.ORG
Subject: Teaching research methods for business
Dear colleagues
I am assisting with the development of an undergraduate module on business research methods. Unlike other research methods modules in our business school which are precursors to a student research project or dissertation, this module is intended to prepare students directly for business research in their careers. Can anyone suggest an accessible textbook with that focus?
Many thanks – Piers
--
Piers Myers
Visiting Research Fellow
The Business School
London South Bank University
piers.myers@lsbu.ac.uk
https://lsbu.academia.edu/PiersMyers
Copyright in this email and in any attachments belongs to London South Bank University. This email, and its attachments if any, may be confidential or legally privileged and is intended to be seen only by the person to whom it is addressed. If you are not the intended recipient, please note the following: (1) You should take immediate action to notify the sender and delete the original email and all copies from your computer systems; (2) You should not read copy or use the contents of the email nor disclose it or its existence to anyone else. The views expressed herein are those of the author(s) and should not be taken as those of London South Bank University, unless this is specifically stated. London South Bank University is a company limited by guarantee registered in England and Wales. The following details apply to London South Bank University: Company number - 00986761; Registered office and trading address - 103 Borough Road London SE1 0AA; VAT number - 778 1116 17 Email address - LSBUinfo@lsbu.ac.uk
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Date: Sat, 17 Feb 2018 14:10:15 -0500
From: "Ballard, John [School of Business]" <John.Ballard@MSJ.EDU>
Subject: Re: Teaching research methods for business
I taught business research in our core curriculum in business admin for many years.
My favorite book was Zikmund's Business Research Methods. However editions after Zikmund's passing I did not find as useful.
I would recommend Cooper & Schindler's Business Research Methods.
John B.
Emeritus Professor of Management
Mount St. Joseph University
Cincinnati OH 45432
________________________________________
From: Management Education and Development Discussion [MG-ED-DV@AOMLISTS.AOM.ORG] On Behalf Of Thomas F Hawk [THawk@FROSTBURG.EDU]
Sent: Friday, February 16, 2018 7:51 PM
To: MG-ED-DV@AOMLISTS.AOM.ORG
Subject: Re: Teaching research methods for business
Piers.
I cannot offer a textbook, but the following articles are directly relevant to your issue.
Baker, P.J. (1986). The helter-skelter relationship between teaching and research. Teaching Sociology, 14: 50-66.
Brew, A. (1999). Research and teaching: Changing relationships in a changing context. Studies in Higher Education, 24(3): 291-301.
Brew, A. (2003). Teaching and research: New relationships and their implications for inquiry-based teaching and learning in higher education. Higher Education Research and Development. 22(1): 3-18.
Brew, A. (2010). Imperatives and challenges in integrating teaching and research. Higher Education Research & Development, 29(2): 139-150.
Burke, L.A. & Rau, B. (2010). The research-teaching gap in management. Academy of Management Learning and Education, 9(1): 132-143.
Elton, L. (2001). Research and teaching: Conditions for a positive link. Teaching in Higher Education, 6(1): 43-56.
Harland, T. (2016). Teaching to enhance research. Higher Education Research & Development, 35(3): 461-472.
Tom Hawk
Professor of Management Emeritus
Frostburg State University
Frostburg, MD 21532
________________________________
From: Management Education and Development Discussion <MG-ED-DV@AOMLISTS.AOM.ORG> on behalf of Myers, Piers <piers.myers@LSBU.AC.UK>
Sent: Thursday, February 15, 2018 9:00:23 PM
To: MG-ED-DV@AOMLISTS.AOM.ORG
Subject: Teaching research methods for business
Dear colleagues
I am assisting with the development of an undergraduate module on business research methods. Unlike other research methods modules in our business school which are precursors to a student research project or dissertation, this module is intended to prepare students directly for business research in their careers. Can anyone suggest an accessible textbook with that focus?
Many thanks – Piers
--
Piers Myers
Visiting Research Fellow
The Business School
London South Bank University
piers.myers@lsbu.ac.uk
https://lsbu.academia.edu/PiersMyers
Copyright in this email and in any attachments belongs to London South Bank University. This email, and its attachments if any, may be confidential or legally privileged and is intended to be seen only by the person to whom it is addressed. If you are not the intended recipient, please note the following: (1) You should take immediate action to notify the sender and delete the original email and all copies from your computer systems; (2) You should not read copy or use the contents of the email nor disclose it or its existence to anyone else. The views expressed herein are those of the author(s) and should not be taken as those of London South Bank University, unless this is specifically stated. London South Bank University is a company limited by guarantee registered in England and Wales. The following details apply to London South Bank University: Company number - 00986761; Registered office and trading address - 103 Borough Road London SE1 0AA; VAT number - 778 1116 17 Email address - LSBUinfo@lsbu.ac.uk
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End of MG-ED-DV Digest - 16 Feb 2018 to 17 Feb 2018 (#2018-32)
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