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  • 1.  Liberation Mangement

    Posted 02-14-1997 08:04
    Liberation management is a term that has begun to float around in the area
    of criticism, and advertising has begun to use this concept in a greater
    number of commercials--my favorite is the Packard Bell commercial showing
    the evils of the city in comparison to the joys of telecommuting.

    It seems that the liberation management movement--if it can be called
    that--stems from theories of Marx and Weber. Is this worthy of the name
    trend or movement?

    ______________________
    Great Optimism,

    Dutch Driver
    Dept. of Communication
    McMurry University
    Abilene, TX
    ddriver@cs1.mcm.edu