As a customer of B-schools, I would like to share some of my experiences.
First, some background. I have an AB in math, an MS and ABD in Industrial
Engineering, and an MBA (almost). The schools range from Ivy League for AB to
the B-school of a local state-supported university. I suspect (and hope) that
most of my comments are a result of the particular B-school I attended. But I
suspect that other schools may also exhibit some of the same traits.
First, I found the MBA program to be very repetitive. It seemed to me that I
took the same course 5 or 6 times. The first round was in prerequisite
undergraduate courses that I found to be a complete waste of my time, but they
did provide the school a tidy bit of revenue. Then, mostly the same material
was repeated as required graduate level courses. All this repetition came from
departments called Accounting, Economics, and Finance. In my mind, the material
might have stretched into two courses.
Second, but building on the first, the majority of the course work was
structured as if the other courses did not exist. Everything that was needed
for a particular course was packaged in that course. What a waste of time and
what a terrible subliminal message to be sending to students. Out here in the
business world, I don't care where or how an employee gained a particular skill,
but I do expect that employees can piece together bits of knowledge and apply
them to whatever problems they face. The B-school I attended didn't seem to
grasp this concept.
BTW - When I finished all the required graduate work, the school said they would
not grant me a degree until I took two more undergraduate courses! The first
course could have been named "Hello, I'm a Computer." To me, a computer is just
another tool that I had, at that time, been using for more than 20 years. They
did not see any course in my transcripts that specifically taught me how to use
a computer, so they assumed that I could not. The second course had 12-14
various individual main concepts, all but two of which were covered at the
graduate level in one or more of the required courses. But no single course had
all these elements. The stated reason they did not grant me a degree had
something to do with the school's accreditation. (What is the big deal about
accreditation? When I got my AB, my Ivy league school was not accredited.) I
can't help feeling that there was a lot of "Cash Cow" thinking involved.
There was only one course that might have required any integration of the other
material. This course was called Business Policy and was a joke. This course
consisted of reading about a dozen cases and writing 2-3 page papers. I had
more demanding work in high school. Incidentally, I took this same course at
another university as part of my MS work. At least there, we had to develop a
recommendation for the use of an individual's piece of property near the campus.
Many of the courses seemed to be structured to make the instructor's job easier.
Can you imagine a take-home, multiple choice exam in an investment course, where
many of the problems were numerical? Many of the answers were close, but not
exactly equal to any of the multiple choices. Different approaches to rounding
to even cents or dollars can make this type of exam very unfair. But it sure
was easy to grade using a machine grader!
OK - So much for my bitches. What to do? B-schools could do away with the
individual departments, at least for the core course material, and develop a 6-8
semester sequence of foundation material. For lack of a better name, how about
Course 1, Course 2, ... Course N. In this way the concentration could be on
developing a set of experiences and bag of tools necessary in a business
environment.
Also, how about some sort of integrating tasking that mimics real world
situations? Here is an example: "Assume that a long lost rich uncle just
passed away and left you $1M, (or some such amount). What should you do with
the money and why?" This requires the student to frame the structure of the
problem, just as in real life. Individuals who grasp the concepts of the B-
school curriculum should be able to handle this type of assignment. Most of my
fellow students at the B-school I attended wouldn't have the foggiest idea where
to start.
Lastly, why not have an exam at the end that focuses on integrating all the
material? If the student can demonstrate a grasp of the fundamentals and an
ability to use them together to solve situations that do not derive from only a
single discipline, then the student should be granted a degree. If not, no
degree. As an employer this is what I hope for in newly hired employees. How
very often I am disappointed.
OK all of you on the list, have at me. I just put on my asbestos raincoat.
Don Kleist
kleist@gdls.com
"Anything worth doing is worth doing to excess!