Discussion: View Thread

  • 1.  B Schools

    Posted 02-28-1997 00:36
    on Thu, 27 Feb 1997 11:03:19, "David J. Lemak"wrote:
    >Subject: Re: Rejected posting to MG-ED-DV and my response
    >
    --- snip ---
    >We do, however, conduct focus
    >groups with executives from companies all over the state of Washington who
    >hire our graduates to find out what we do right and what we could do
    >better. ---- snip ---
    >Dave Lemak
    >
    Congrats for doing your market research. Consider surveying graduates
    after one, two or three years to ascertain what they feel they should have
    learned? We did this on a Master's program and found that they were much
    more aware of needs than were the corporate executives. They also gave us
    some interesting feedback on what executives need to know!

    Jack Ring
    Innovation Management
    32712 N. 70th St.
    Scottsdale, AZ 85262-7143 USA
    602-488-4615
    Fax) 602-488-4616


  • 2.  B Schools

    Posted 02-28-1997 14:23
    Jack,
    We just started doing what you suggest vis-a-vis our graduates. The
    problem is keepint the survey down to some reasonable length so they will
    take the time to fill it out. Just roughly, how long is the survey
    instrument you use (pages/questions)?
    Thanks,
    Dave

    On Thu, 27 Feb 1997, Jack Ring wrote:

    > on Thu, 27 Feb 1997 11:03:19, "David J. Lemak"wrote:
    > >Subject: Re: Rejected posting to MG-ED-DV and my response
    > >
    > --- snip ---
    > >We do, however, conduct focus
    > >groups with executives from companies all over the state of Washington who
    > >hire our graduates to find out what we do right and what we could do
    > >better. ---- snip ---
    > >Dave Lemak
    > >
    > Congrats for doing your market research. Consider surveying graduates
    > after one, two or three years to ascertain what they feel they should have
    > learned? We did this on a Master's program and found that they were much
    > more aware of needs than were the corporate executives. They also gave us
    > some interesting feedback on what executives need to know!
    >
    > Jack Ring
    > Innovation Management
    > 32712 N. 70th St.
    > Scottsdale, AZ 85262-7143 USA
    > 602-488-4615
    > Fax) 602-488-4616
    >