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  • 1.  Outside readings

    Posted 03-24-1997 16:57
    I have used Fortune and Business Week in the past. Business Week,
    it seems to me, covers more stories while Fortune covers them fewer
    stories in a bit more depth. Fast Company offers a different look at
    management and I use examples from it in my classes (both Policy and
    the general management course) to let students know there are
    different perspectives.

    I have found students resistant to subscribing to any publication
    unless it is mandated. I like the idea that someone provided of
    requiring short presentations - haven't used it but will. What I
    have done in the past is put questions from Fortune articles on
    examinations after announcing an article or two from which questions
    would be chosen.

    I do not have students subscribe to publications such as the Harvard
    Business Review but do pull articles from them to put on reserve in
    the library.
    Ralph W. Parrish
    rparrish@lamar.colostate.edu