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    Posted 03-28-1997 09:50
    Dutch Driver asks:
    >So, my question is "Is the strategic plan a set of future goals or a
    >framework for making future decisions?"

    to which R. Dante Vilardi replies:
    >*Values* are a "framework for making future decisions," not a strategic
    >plan. If you can get bankers to focus on values, perhaps a new
    >appreciation of the importance of strategy will emerge.

    In our work exploring questions about leadership (with people positioned
    in the organization where we expect to _see_ leadership), we have framed
    things this way:

    The _Vision_ determines the ultimate destination.
    The _Values_ constrain how you can get there (basically agreeing with
    the response above).
    The _Plan_ outlines the steps which you think (at this point) will move
    you toward that destination.

    For example, suppose the Vision is 'to be Number One in the Market', but
    a Value is 'we don't accept bribes'. The first talks of the destination,
    but the second constrains the acceptable routes. The Plan, in our
    thinking, follows from the Vision. So a Plan might involve 'use targeted
    marketing'. But if you don't have a Vision, then you can't really have a
    Plan. Rather you have a series of steps, but no coherent sense of why
    you're taking them.

    (Incidentally, I don't think that 'be number one' is an especially
    compelling vision, even though I often see slogans like this held up as
    'visions'. But that's a different topic!)

    And I suggest also that how any one individual defines terms such as
    these is much less important than that the group or class or team come up
    with its own operational or working definition which it can then use
    consistently. In fact, when we come up with a problematic term like
    this, we often actually create the definition, write it on a flip chart
    page, and post it where we can all see it, and leave it there to 'inform'
    the subsequent conversation.

    Michael A
    --
    Michael Ayers
    mbayers@mmm.com Voice (612) 733-5690 FAX (612) 737-7718
    IT Educ & Perf Svcs\3M Center 224-2NE-02\PO Box 33224\St Paul MN 55133-3224
    "Sometimes the right question is, 'Are we asking the right question?'"
    Ideas contained in this note represent the author's opinions and do not
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