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Marketing Language Programs

  • 1.  Marketing Language Programs

    Posted 05-29-1997 00:03
    Audrey at the University of Ballarat in Australia asked about marketing
    language programs. Given some of the less interculturally savy sites
    "down under" such as "How to be Obnoxious in French":
    http://yoyo.cc.monash.edu.au/~mongoose/french/
    perhaps going outside of Australia might work best ;) . One marketing
    language progam is an M.Sc. one at Napier University in the UK. It's a
    one year graduate program for those who have a good knowledge of two
    foreign languages (French, Spanish, German,
    English-as-a-foreign-language). The focus of the course is negotiation,
    and the marketing and language elements of the course are progressively
    integrated towards this. It has a "project" involving export promotion
    of a Brit company�s interests in a European market, using that market's
    language and entailing a visit to the country(ies).
    More information can be obtained from their website:
    http://www.napier.ac.uk/prospect/postgrad/diplem.html
    An increasing number of business programs in the US incorporate
    language and foreign culture training into degree work. One that comes
    to mind is the American University (Washington, DC) MBA:
    http://gurukul.ucc.american.edu/UIWWW/sk5938a/kogod-mba/MBA.html
    But I don't think that this is what Audrey is interested in.
    Cybercollegially,
    Charlie Wankel
    Fulbright Scholar
    Kaunas University of Technology,
    Lithuania