Rao,
Can you give me more details about the Bartleet and Goshal book (ie,
publisher etc.). It looks very relevant to the work I am gearing up to
be doing in the field of project management.
Thanks
PHIL
Kowtha,N Rao wrote:
>
> I have not taught international management course per se but I have used
> the Bartleet and Goshal book for their cases. See if you can get their
> older edition. There are a couple of cases that stand out and although
> seem dated, are still relevant (knowing the region that I am living in).
>
> The cases I suggest are: Corning Glass Works (Indonesia)- Excellent
> stuff for kicking off joint ventures, and alliances discussion/ lecture.
> KFC (Japan)- another excellent case on overseas subsidiary management,
> control and associated problems
>
> Nike and Reebok- Human rights discussion will not stop in the class.
> IKEA- Excellent strategy case
>
> These cases stand out and really work for me. So, I hope this helps.
> N. Rao Kowtha
> Department of Organisational Behavior
> Faculty of Business Administration
> National University of Singapore
> 10 Kent Ridge Crescent
> Singapore 119260, Singapore
> Tel: (65) 8743049
> Fax: (65) 775 5571
>
> -----Original Message-----
> From: Franz T. Lohrke [SMTP:
flohrke@MEDEA.GP.USM.EDU]
> Sent: Monday, October 20, 1997 10:39 PM
> Subject: Grad Int'l Mgt suggestions (fwd)
>
> Dear Colleagues,
>
> Apologies for cross-listings.....
>
> I am in the process of preparing a class syllabus for an MBA
> level
> international management course in the Spring. I have taught
> international management several times at the undergrad level
> (the
> syllabus is available on my home page), but this will be the
> first
> time at the grad level.
>
> Does anyone have any suggestions for texts, formats, or Internet
> resources? I was considering Bartlett and Ghoshal's
> _Transnational Mgt_
> text. Has anyone employed this text and, if so, how did it work
> out
> (e.g., were the cases useful to grad students)? I am also
> considering a
> project (20-30 pages) in which students must manage/market a
> specific
> product to a specific country. Any suggestions along this
> avenue would be
> helpful, too.
>
> If anyone has a syllabus already developed for such a course, I
> would
> appreciate a copy. Please mail/fax it to the address/number
> below.
> Alternatively, if you have a syllabus posted on the Net, could
> you please
> e-mail me the address? Please direct all inquiries to me
> (
f.lohrke@usm.edu) and I will post them here.
>
> Thank you in advance for your help.
>
> Best regards,
>
> Franz T. Lohrke
>
> ************************************************************************
> ****
> Franz T. Lohrke Phone: (601) 865-4526
> Assistant Professor of Management FAX: (601) 865-4588
> Department of Management and MIS Email:
F.lohrke@usm.edu
> University of Southern Mississippi WWW:
>
http://ocean.st.usm.edu/
> 730 E. Beach Blvd.
> ~fohrk/index.html
> Long Beach, MS 39560-2699
>
> ************************************************************************
> ****