At 3:30 PM 1/16/98, Dr Harry J Bury wrote:
---snip--->
>I enjoy your insights and I too intend to believe in Herzberg's findings.
>But then I was reading Fortune magazine for Jan. 12, 1998 and they have an
>article on why employees love the 100 best companies to work for in
>America. They found that most of the raves workers give their employers
>are based on three corporate traits:
>Inspiring Leadership, Knockout Facilities(Herzberg's Hygiene Factor), and
>a Sense of Purpose. What is your take on that?
>Harry
>Harry J. Bury, Ph.D.
>Baldwin Wallace College
>275 Eastland Road
>Berea, OH 44017-2088
>
>Tel: (216) 826-2395
>Fax: (216) 826-3868
>
>E-Mail:
hbury@bw.edu
I find them quite consistent with Herzberg's views. To summarize
Herzberg's points --
Hygene Factors
Pleasant work environment
Good cafeteria
Pleasant co-workers
Company policy and administration; especially communication
etc.
Motivation Factors
Direct Feedback
Client Relationship
Psychological Growth*
Scheduling One's Own Work
Unique Expertise
Responsibility For Costs
Authority For Direct Communication
Personal Accountability
Management's Job --
The Hygene Factors are orthogonal to the Motivation Factors. Management
must keep the Hygene Factors from becoming too negative but employee
satisfaction is not maximized by making the Hygene Factors better and
better. Rather, keep the Hygene Factors from negatively interfering while
maximizing the Motivation Factors.
* Six levels of growth in developing character:
1. knowing more
2. understanding more
3. creativity -- qualitative leap of insight
4. effectiveness in ambiguity
5. individuation -- some unique talent that sets you apart.
6. real growth -- the ability to pursue character accomplishments and
self respect separate and distinct from personality adjustment for status
and security.
Dialog with others can help in the first three.
The last three come from self-discovery.
Fortune's Inspiring Leadership relates to the Motivation factors,
especially to Psychological Growth.
Fortune's Knockout Facilities, as you noted, relates to Herzberg's Hygiene
Factor, and
Fortune's Sense of Purpose relates, once again, to Psychological Growth
(recall the old story of asking three workers in a rock quarry what they
were doing. The first said "breaking loose blocks of granite" the second
said "making the straightest building blocks produced in any quarry" while
the third said "helping build the most beautiful cathedral in the world.").
Who do you think was the happiest in his work? In the Sense of Purpose,
much of the "reward" is not in the nature of the job but in how the job is
perceived.
Another article in that same issue of Fortune reported: "The Gallup
Organization recently surveyed 55,000 workers in an attempt to match
employee attitudes with company results. The survey found that four
attitudes, taken together, correlate strongly with higher profits. The
attitudes: Workers feel they are given the opportunity to do what they do
best every day; they believe their opinions count; they sense that their
fellow workers are committed to quality; and they've made a direct
connection between their work and the company's mission."
These words sound very much like Herzberg.
Other excellent, real world examples can be found in the Feb/Mar 98 issue
of Fast Company (URL
www.fastcompany.com)
It seems to me that the root of all this is FEAR so the key for management
is helping mitigate fear. Will Schutes, UCLA, says we all have three
basic, perhaps genetic, fears --
1. of not being competent
2. of not being relevant or significant
3. of not being lovable or likeable.
Herzberg, Fortune and much of the literature on leadership simply present
various prescriptions for mitigating those fears. In this vein, Eleanor
Anderson gives excellent advice for each employee: Because all humans have
these fears, then when fear occurs it simply means you are human. Instead
of Experiencing the fear, Celebrate the signal. It means you are one of
us.
At the risk of firing a rash of nervous impulses across this discussion
list, I will also suggest that in many companies where employee
satisfaction is high there seems to be a preponderance of optimists even
though the population exhibits a 50/50 distribution of pessimists to
optimists. Could it be that the combination of hiring techniques, peer
pressure and performance appraisal techniques serve to accomplish a little
"pessimist cleansing"?? Any one from the Saturn part of GM care to weigh
in on that conjecture?
Jack Ring
32712 N. 70th St.
Scottsdale, AZ 85262-7143
602-488-4615