Comprehensive CDROM-based Course On Strategy For Managers
'Business Strategy', a two-part CD-ROM program jointly produced by Xebec and
Price Waterhouse LLP, introduces managers and executives to key strategic
concepts and tools through two detailed case studies. The program covers in
detail the principal theories and tools of strategy development. Industry,
company and portfolio analyses are explained, with particular focus upon
Porter's Five Forces, Porter's three sources of competitive advantage, PEST
(Political, Economic, Socio-cultural and Technological) Analysis, SWOT
(Strengths, Weaknesses, Opportunities and Threats) Analysis and Value Chain
Analysis.
'Training Media Review' rated Business Strategy "four stars" (highest
rating) in a recent review (Jan.-Feb. 1998). 'FORTUNE' magazine noted that
Business Strategy "is particularly good at showing you how much you don't
know about managing." (13-Oct-1997) More information about 'Business
Strategy' and Xebec is available at <http://www.xebec-online.com>. A 30-day
preview may be obtained by calling Xebec at 800-XEBECXE or e-mailing
<
jennifer_devine@msn.com>.
Bob Jenkins
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Hawthorne Associates ~ Marketing and Public Relations
for the Training, Software, and Health Care Industries
<http://www.hawthorne-assoc.com>