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Case study of the day - Brick-and-mortar store looks to do things Amazon can't do to compete

  • 1.  Case study of the day - Brick-and-mortar store looks to do things Amazon can't do to compete

    Posted 06-24-2016 06:35

    Mg-Ed-Dv-ers

     

    An article in the Times today discusses how the Barnes and Noble bookstore chain is embarking on beefing up tactics to get more people in its bookstores that Amazon can't compete with online (seemingly):

    http://www.wsj.com/articles/barnes-noble-opens-a-new-chapter-in-food-and-drink-1466707532 .  If you have ideas (teaching notes) for making this a strong exercise for learners post them here.

     

    All the best,

    Charles Wankel

    Director and founder of the AOM MED Division's email-based virtual community, now in our 20th year.

    Remember:  Having MED as one of your memberships validates your interest in cutting-edge Management Education.  List it your invovlvement in examining new pedagogies.  Hey, list your membership in MG-ED-DV as such too! (Member, the Academy of Management's Management Education and Development Division's virtual community Mg-Ed-Dv, 2016-2017).