Discussion: View Thread

  • 1.  Mapping Competitive Intelligence Information /technology evolution

    Posted 04-14-1998 18:43
    Dear colleagues,

    I'm looking for a software program to help me visualize the
    growth/emergence/ alliance-formation or breakup of a number of startup
    firms in a particular software/hardware sector that produces enabling
    technology that is important for our client. The dilemma for the client is
    that it needs to know early-on in the game who is going to be a dominant
    player in given technology sector, so that it can anticipate and provide
    compatible platforms.

    We would like to provide that anticipatory capability by visually
    representing that evolution.
    (assumption: number of small unequal players --> one or two dominant
    ones over time)

    Is anyone using visualization software to track the evolution
    of various new technologies or products/services before they hit the
    marketplace ? (there are likely to be a large number of variables, and
    multiple data points i.e. over 100 plus small niche players etc.)

    Traditional concept mapping software is too linear and static and isn't
    for that kind of application (linking decision point in an emerging
    dynamic system)

    I'm looking for suggestions on how one can visually map the landscape of
    emerging companies who have various products or services in the
    development stage and ready for commercialization 6 months to a year
    down the road-the assumption here is that this information is publicly
    available or can be anticipated in advance.

    Ideally, the software should be able to isolate various decision paths,
    forward and
    backwards in time i.e.. highlighting assumptions, distant and close
    environmental
    factors, impacts on other interconnected decisions and down-the-road
    consequences. We are also looking at linking this evolution to "wildcards"
    in the environment-real or potential, strategic decisions that have to be
    made or issues
    that need to be addressed and assumptions behind those issues.
    As well it should be able to draw a map that optimizes the least number of
    interconnections. I can manually map this out but software should
    improve the process

    I was thinking of using a radar or target metaphor ( with the inner
    circle being the commercial /launched to market stage and each concentric
    outward ring indicating a time or event period -with appropriate benchmarks
    or
    milestones, prior to commercialization) or a hidden box metaphor(where
    the box grows as it approaches a launch to market stage).

    I've noticed that concept mapping software such as Decision Explorer
    (formerly COPE) by Banxia < http://www.banxia.com >does not seem to
    have a time dependent feature that would allow you to represent related
    corporate decisions or strategic issues along a y-time axis. This would
    be an important feature in our "knowledge maps"

    Ideas and suggestions for other software are welcome

    Walter Derzko
    Director Brain Space
    (formerly the Idea Lab at
    the Design Exchange)
    Toronto
    (416) 588-1122
    wderzko@pathcom.com


  • 2.  Mapping Competitive Intelligence Information /technology evolution

    Posted 04-14-1998 20:48
    Have you tried getting a large sheet of paper? Big white sheet and a sharpie might also work for you.

    It sounds to me like you are trying to do too much on the same page. I do use viso for mapping, but things usually work better if a sketch can be made on a chart pad or a white board first.

    Good luck.




    wderzko@PATHCOM.COM
    04/14/98 01:03 PM

    To: MG-ED-DV@MAELSTROM.STJOHNS.EDU@Internet
    cc: (bcc: Paul Hsi/SRO/KPNC)
    Subject: [MG-ED-DV] Mapping Competitive Intelligence Information /technology evolution

    Dear colleagues,

    I'm looking for a software program to help me visualize the
    growth/emergence/ alliance-formation or breakup of a number of startup
    firms in a particular software/hardware sector that produces enabling
    technology that is important for our client. The dilemma for the client is
    that it needs to know early-on in the game who is going to be a dominant
    player in given technology sector, so that it can anticipate and provide
    compatible platforms.

    We would like to provide that anticipatory capability by visually
    representing that evolution.
    (assumption: number of small unequal players --> one or two dominant
    ones over time)

    Is anyone using visualization software to track the evolution
    of various new technologies or products/services before they hit the
    marketplace ? (there are likely to be a large number of variables, and
    multiple data points i.e. over 100 plus small niche players etc.)

    Traditional concept mapping software is too linear and static and isn't
    for that kind of application (linking decision point in an emerging
    dynamic system)

    I'm looking for suggestions on how one can visually map the landscape of
    emerging companies who have various products or services in the
    development stage and ready for commercialization 6 months to a year
    down the road-the assumption here is that this information is publicly
    available or can be anticipated in advance.

    Ideally, the software should be able to isolate various decision paths,
    forward and
    backwards in time i.e.. highlighting assumptions, distant and close
    environmental
    factors, impacts on other interconnected decisions and down-the-road
    consequences. We are also looking at linking this evolution to "wildcards"
    in the environment-real or potential, strategic decisions that have to be
    made or issues
    that need to be addressed and assumptions behind those issues.
    As well it should be able to draw a map that optimizes the least number of
    interconnections. I can manually map this out but software should
    improve the process

    I was thinking of using a radar or target metaphor ( with the inner
    circle being the commercial /launched to market stage and each concentric
    outward ring indicating a time or event period -with appropriate benchmarks
    or
    milestones, prior to commercialization) or a hidden box metaphor(where
    the box grows as it approaches a launch to market stage).

    I've noticed that concept mapping software such as Decision Explorer
    (formerly COPE) by Banxia < http://www.banxia.com >does not seem to
    have a time dependent feature that would allow you to represent related
    corporate decisions or strategic issues along a y-time axis. This would
    be an important feature in our "knowledge maps"

    Ideas and suggestions for other software are welcome

    Walter Derzko
    Director Brain Space
    (formerly the Idea Lab at
    the Design Exchange)
    Toronto
    (416) 588-1122
    wderzko@pathcom.com