Challenging Conventional Business Wisdom
I'm speaking at this month's Creativity Consortium meeting in Toronto on
Wednesday April 29th.
I looking for a few more real-world business examples of challenges to
conventional business wisdom...if possible please provide contact names or
tel/emails, if you know them . In your example, please state the
conventional wisdom or the what-do-we-take-for-granted and then the escape
or reversal and what new opportunity space /benefit results from it ?
see below
"When my printer's type began to grow faint, I called a local repair
shop where a friendly man informed me that the printer probably needed
only to be cleaned. Because the store charged $50 for such cleanings,
he told me, I might be better off reading the printer's manual and
trying the job myself. Pleasantly surprised by his candor, I asked,
"Does your boss know that you discourage business?" "Actually it's my
boss's idea," the employee replied sheepishly. "We usually make more
money on repairs if we let people try to fix things themselves first."
Walter Derzko
Founder Creativity Consortium
Director Brain Space
(formerly the Idea Lab at
the Design Exchange)
Toronto
(416) 588-1122
wderzko@pathcom.com