Dear Management & Education Group,
I'm forwarding some info about marketing tips as well as a recent article on
spirituality in the workplace from USA Today.
MARKETING TIPS FOR COACHES & CONSULTANTS
published by Leslie Speidel
Leslie@themarketingcoach.com http://www.themarketingcoach.com
REMINDER: JUNE 2, 1998 FREE TELE-CONFERENCE
INTERNET MARKETING
with Kevin Nunley & Leslie Speidel
8PM EST
to register: mailto:
Leslie@themarketingcoach.com with the words Internet Marketing in the Subject.
JUNE 11, 1998 FREE TELE-WORKSHOP
BUILDING YOUR NICHE
with Leslie Speidel
4PM EST
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# # #
The following is a copy of a recent article published in USA Today.....
===Employers hope spirituality lifts workers' morale
By Stephanie Armour
USA TODAY
May 14, 1998
More employers are encouraging spirituality in the workplace as a way to
boost loyalty and enhance morale.
A once-taboo topic is now being described by consultants and employers
as a growing movement. The interest is being fueled in part by
mounting religious participation in the USA.
CEOs are attending spirituality seminars and bringing in theologians as
speakers. Employees are meeting to talk about spirituality on the job.
"Work has become a predominant feature in everybody's lifes," says Lee
Bolman, a leadership professor at the University of Missouri in
Kansas City. "People want work to mean something. They're looking
for shared beliefs."
The movement is not the same as Bible clubs or prayer groups. It is an
effort to find shared values and beliefs rooted in a variety of religious
concepts.
Employees may attend courses on fostering leadership through
spirituality. Employers are drafting mission statements to reflect
spiritual values, such as serving others or tolerating differences.
But some tactics may backfire.
"When you mix spiritual and management authority, there's a bogus
quality," says Don McCormick, an assistant professor at
Antioch University in Marina Del Rey, Calif., who teaches a workplace
spirituality class. "There's a lot of hucksterism in the field."
But spiritual ideas still are taking hold. For example:
Some employees at the World Bank in Washington, D.C., formed a
spirituality group. Members discuss such topics as meditation
and astrology. "It's an extracurricular activity for all religions,"
says Edie Fattu, a staff assistant.
At Aveda, a Minneapolis-based manufacturer of personal care products,
employees go through a "Business of Being" training course on how the
self is linked to work.
Divinity school professors and other religious leaders have spoken at
Tom's of Maine, a maker of natural health and beauty aids in Kennebunk, Maine.
"This is a company where spiritual and personal beliefs are welcomed,"
says Dylan Reinhardt, a spokesman.
The movement has given rise to popular books, corporate seminars, and
consultants. On-line chants about workplace spirituality are held on
the internet.
While spirituality may be discussed in a group setting, many employees
say their search for meaning at work is personal. "Spirituality is
something I've
tried to translate into the workplace to make it more of an enriching
experience," says Daniel Hanson, president of the fluid dairy division
at Land O' Lakes, a dairy products company in Arden Hills, Minn.
Employers are seeing the spirituality emphasis as a way to ease
alienation among workers buffeted by business changes.
There's a lot of cynicism in the workplace," says Craig Neal, co-founder
of the Heartland Institute, an Edina, Minn. group that fosters social and
spiritual change. "People want to be fulfilled in their life."