Discussion: View Thread

Mg-Ed-Dv-ers,
I am sharing this Blackwell blurb with you FYI. I invite Robert
Grant <rgrant2208@aol.com> to send us on Mg-Ed-Dv more information on
why we should adopt his book rather than another one. Robert can you
provide us with "knock your socks off" something special if we adopt
your book? For example, will you come as an eGuest to the course sites
of adopters. Let us in the Mg-Ed-Dv eCommunity know how you better
align with the requirements of stakeholders like us. Also, we would like
to join us in our discussions of management education over the longer
term.
Cybercollaborating,
Charles Wankel
Mg-Ed-Dv List Director
wankelc@stjohns.edu

--------------------------------

Contemporary Strategy Analysis
Concepts, Techniques, Applications
Fourth edition
By ROBERT M GRANT, Georgetown University

Currently one of the best-selling strategy texts for advanced
undergraduates and MBA students, Contemporary Strategy Analysis has
gained widespread recognition for its rigorous approach to business
strategy analysis. Contemporary Strategy Analysis introduces students to
the fundamental concepts and principles of strategy. The text reflects
current academic thinking and management practice, and gives students
the tools they need to formulate and implement strategies in order to
enhance the performance of the organizations that they join. Now in its
fourth edition, this exciting text has been thoroughly revised and
updated. Special features of the fourth edition include:

increased coverage of value creation in electronic commerce and the
strategy implications of information technology a new section on the
"New Economy" and what it means for competition and profit the
incorporation of recent contributions to strategy theory and strategy
practice including:


- the creation and development of organizational capability
- winner-takes-all markets
- network externalities and competition for standards
- complexity and self-organization
- strategic innovation

the relating of analytical frameworks to their real-world business
applications revised figures and applications, making the book even more
user-friendly for both instructors and students.

Paperback (ISBN: 0631207805) Available ROW: 21 May 1998, available US:
18 June 1998
Pages 472
Hardback (ISBN: 0631231358) Available ROW: 18 December 2001, available
US: 29 January 2002
Pages 568 Illustrations 100 figures, 45 tables
Paperback (ISBN: 0631231366) Available ROW: 18 December 2001, available
US: 29 January 2002
Pages 568 Illustrations 100 figures, 45 tables

For more information , including contents listing and examination copy
details, go to
http://www.blackwellpublishers.co.uk/asp/book.asp?ref=0631231366

From: RGrant2208@aol.com [mailto:RGrant2208@aol.com]

Charles,

Thanks for getting in touch.

The number one reason for using Contemporary strategy Analysis is that
it is simply the best strategy text around in terms of expounding the
basic principles, models and techniques for strategy formulation, and
for linking these to practical examples and real world applications.

Second, students love it. Why?--I'm not quite sure, but there is
something about the style of writing that they find engaging (even
though, in terms of rigor, it is quite advanced compared to most other
texts). Part of this is clarity of exposition, another aspect is that I
attempt (occasionally) to inject elements of humor.

In terms of your own specific needs, I feel that a text for e-learning
needs to be comprehensible and grab the reader's attention. An, yes,
I'll be happy to go on-line to encourage, expound & respond to questions
from your students. Also, I'm happy to provide supporting materials. I'm
currently working on a set of new cases--beta versions are available for
your use.

Um....what else can I tell you? Can't think---maybe it's because it's
my bed time. Let me know if can provide any further info that can help
you with your decision.

Best wishes,

Rob