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TOC: J OF BUS AND INDUS MARKETING

  • 1.  TOC: J OF BUS AND INDUS MARKETING

    Posted 11-29-2001 13:21
    Volume 16 Issue 7 of The Journal of Business & Industrial Marketing, is
    now available via Emerald Fulltext.

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    http://www.emeraldinsight.com/cgi-bin/EMRtoc.cgi?level=2&jn=80

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    Table of contents follows :-

    Title: Variations in relationship strength and its impact on
    performance
    and satisfaction in business relationships
    Author: Angela Hausman
    Pages: 600-616
    Keywords: Purchasing; Suppliers; Supplier Relations; Empirical Study;
    Hospitals; Usa Article Type: Theoretical with Worked Example
    Quality Indicators: Research - ** Practice - ** Originality - **
    Readability - **


    Title: Retaining business customers through adaptation and bonding: a
    case
    study of HDoX
    Author: Rizal Ahmad; Francis Buttle
    Pages: 553-573
    Keywords: Business-To-Business Marketing; Customer Loyalty; Customer
    Satisfaction Article Type: Case Study
    Quality Indicators: Research - ** Practice - ** Originality - **
    Readability - **


    Title: A model for the distribution channels planning process
    Author: Marcos Fava Neves; Peter Zuurbier; Marcos Cortez Campomar
    Pages: 518-539
    Keywords: Distribution Channel; Marketing; Planning; Transaction Costs
    Article Type: Wholly Theoretical
    Quality Indicators: Research - ** Practice - ** Originality - **
    Readability - *


    Title: Incorporating shortage strategies in industrial marketing
    Author: William B Wagner; Srinath Gopalakrishna
    Pages: 540-552
    Keywords: Shortage Costs; Relationship Marketing; Strategy; Purchasing;
    Service Article Type: Comparative/evaluators
    Quality Indicators: Research - ** Practice - ** Originality - **
    Readability - **


    Title: A firm's competence development through its network of exchange
    relationships
    Author: Gabriel Baffour Awuah
    Pages: 574-599
    Keywords: Core Competences; Networks; Relationship Marketing Article
    Type: Case Study
    Quality Indicators: Research - ** Practice - ** Originality - **
    Readability - *


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