Hi,
While responding to the questions that Tom puts I am wearing two hats - one as
a lecturer and member of a university faculty, and the other as an
owner/manager of a small business.
I must be very honest and admit that for over a decade I have constantly failed
to practice what I've preached. I've taught management in both the public and
private sectors and in doing so have stuck to the same old principles that have
changed little in the last one hundred years. I've taught planning and
controlling, and the importance of having a good, solid business plan with
which to drive one's business, but I've never had a good, solid business plan
myself. And my business is doing very well thank you very much (nearly
$2million income last year alone - over $3million in the last eighteen months).
The secret, I believe, is in the fact that I don't teach the theories of good
management. I've actually been part of teams that have gone out into the
workplace and identified the skills and knowledge that the best and most
successful people have been applying - and both taught and copied them. And
most of the people I've taught (and they have all been from the business, not
education, sector) are also doing very well thank you very much. One person
wrote saying that she had earned an increase of $3million simply by doing one
or two things differently in her planning processes - and she earned this at a
stroke of a pen, not over a given period.
One of the most important lessons I've learned is that the people who get most
excited about good, solid business plans are the accountants and bankers.
Neither of them will approve expenditure or loans unless a plan is created that
details everything that the business owner is planning to do and how he/she
plans to fund it. These plans can sometimes takes weeks or months to develop
and in the meantime the business owner or manager has to continue running a
business and make enough money to pay the bills. I know of many small business
owners who have long ago decided that tenacity and courage far outweighs a good
business plan - mostly because they can't see the need for one.
In my own business I take the tack of having a clear vision of what I want to
do and where I want to go. How I get there is never so clear because my
business balances on keeping up with latest trends and ideas, and I haven't got
a clue what these are going to be until I come across them. Furthermore, my
business relies on my ability to make decisions based on information I haven't
got yet - and may not have until I've discovered other information that only
comes from information I am working with now. And just thinking about that
excites the pants off me because it means that every day is different, every
transaction is different, every customer is different, and tomorrow is going to
be more wonderful than yesterday, but nowhere near as wonderful as the day
after.
Personally, I think business plans have seen their day. Success doesn't come
from planning, it comes from putting the plan into action. I've known many good
planners who never moved beyond their plan. In fact, not so long ago I was
working with one small business owner who lamented the fact that even though he
had a good solid business plan, one that his bank was willing to lend him
hundreds of thousands of dollars on, he was still going broke. He was convinced
that the only thing that would ensure his success was to have a good plan -
nobody told him that the plan must be something that realistically helps him
get through the day.
Just a couple of thoughts
Phil Rutherford
Tom Bryant wrote:
> Since this is a forum for discussion of management issues, let's stretch
> the envelope a bit and look at the roles of planning in entrepreneurial
> behavior. Amar Bhide, at Harvard has done some provocative work debunking
> our control-oriented predilection for pushing entrepreneurs through things
> called Business Plans (articles in HBR, 1986, 1994). His work shows pretty
> clearly that the presence of a formal plan is not a success indicator.
>
> Yet we continue to believe that the exercise of planning has substantial
> heuristic merit. ENT and other business profs. all over the world remain
> committed to the idea that working students through the process of
> measuring and forecasting business results, at the enterprise, SBU, or
> product levels will improve their abilities to manage real processes. The
> planning exercise is a simulation, but how good is it as a way of preparing
> for real management challenges? My experience this week has led me to
> wonder if we're really asking the right questions.
>
> I've just collected about 25 proto-plans from students in my 3rd year class
> on entrepreneurship. Over the last two weeks I've had them draw up what I
> called New Venture Maps. Using the outline of a business plan, they were
> told to fill in the parts they already know. ("If you were going to start
> a business next year, what would it be?" -- that's a question that
> immediately triggers all kinds of existing emotions and knowledge; it's far
> from a blank sheet.) Then they were to use the knowledge gained in the
> first 12 weeks of the course to identify the soft parts of this Map, and to
> sketch out a little work plan that would help them fill in the blanks.
> Finally, I asked them to run a best-estimate set of numbers through some
> basic financial spreadsheets (Balance Sheet, Income statements for 5 years,
> Cash Flow to break-even) so they could see how those things work, and their
> relation to the buisnes model in the Map. I figured it would take them
> about 10-15 hours.
>
> WRONG!! Most seem to have put in 30-50 hours, and are still far from
> satisfied. I told them I wanted a rough first draft, no new research,
> maybe 10% of what a final, acceptable Plan would look like. But they don't
> seem to have listened to those caveats! Granted, some of that extra effort
> is because they are passionately involved with the subject, but there seems
> to be something more going on here.
>
> Earlier comments from Jack, Erwin, and Arnold have touched on the issue of
> leading questions which stimulate learners to pursue greater knowledge.
> There's something about this exercise in figuring out the basic operation
> of a new business that seems to have a minimum threshhold to it, one these
> students are fighting to get over. They found, for example, that when they
> didn't like the Net Income numbers, they had to go back and rethink
> substantial chunks of the business model. Having done that, they had to
> rethink their cost and compensation structures, and then had to redo their
> cash flows. And on it went, apparently ad infinitum, over the week-end.
> The levels of uncertainty on their rough cuts were simply unacceptable to
> the vast majority of them.
>
> I've been appalled at how this little learning exercise has gotten out of
> hand, squeezing some students' exam preparation and other assignments. At
> the same time, I think these students have learned a tremendous amount
> about business.
>
> Can we revisit the "controlled chaos" discussion a bit? What do we know
> about managing the degree of chaos we unleash with learning exercises?
> When is "a little knowledge"' simply not enough? Why does curiosity
> sometimes overwhelm us? How do we, really, pace a learning process?
>
> Tom Bryant.
>
> +/+/+/+/+/+/+/+/+/+/+/+/+/+/+/+/+/+
> Prof. Thomas A. Bryant, Ph.D., Visiting Professor and
> State of New Jersey Chair in Small Business & Entrepreneurship
> Faculty of Management, MEC 326
> Rutgers, The State University of New Jersey
> 111 Washington Avenue, NEWARK, NJ 07102-3027 U.S.A.
> Tel: (973) 353-1062; Fax: (973) 353-1664
> e-mail:
tabryant@andromeda.rutgers.edu