MG-ED-DV members: I attended this conference last year and found it to be a
real window into the processes and mindsets of corporate product
development.
CREATING AND MANAGING
THE TECHNOLOGY PORTFOLIO
Austin Hyatt Regency
Austin, Texas
March 4-6, 1999
Cosponsored by the
Technology Transfer Society
Product Development Management Association
A company�s technology portfolio is its single greatest resource for future
growth and competitive advantage, yet less than 40% of U.S. companies have a
formal portfolio-management process. Management means identifying needs,
targeting solutions, inventing or acquiring technologies, and
commercializing products.
All of this, of course, happens in a context of changing customer needs and
competitive pressures. Managing that portfolio is, in a very real sense,
managing your company�s future, so you can�t afford to miss this conference.
This timely conference shares best practices plus cutting edge tools and
techniques for creating and managing a viable technology portfolio. Come
listen to the speakers and network with practitioners in a range of
industries. Speakers include technology transfer experts from major
universities, major businesses such as Lucent, SEMATECH, Motorola and NASA,
as well as venture capitalists and practioners who make technology transfer
work in industry today.
WHO SHOULD ATTEND?
Everyone involved with business strategy, business development, intellectual
property management, technology development and technology transfer. All
levels of management involved with business strategy and development, IP
management, technology development and transfer and product development and
new product marketing. For those interested in learning new strategies and
networking with professionals from a variety of companies this conference is
a must!!
ATTENDEES CAN EXPECT
To learn new methods for forecasting technology
To find out how to create a technology portfolio
To develop strategies to justify new technologies that respond to
customer needs
To understand new ways to find technology and market �intersections�
An opportunity to network with peers in other industries addressing these
needs
TO REGISTER, contact us via
Fax: 312-527-6729 Phone: 800-232-5241
or register directly at
www.pdma.org
General Conference (March 5, 6): member $560 non-member $660
One-Day PDMA New Product Development Seminar March 4: $495
Conference and Seminar: member $990 non-member $1,090