Dear Netters, I agree with John that "content" is crucial. In fact, I
think sometimes too much emphasis is put on process to the neglect of
content. We know that "experts" use different and more efficient
heuristics that novices in making decisions. Thus, we must insure that
students possess both content and process skills. In this regard, I tell
my students in strategy that it is not acceptable for them to say to me,
"I am an HRM major. I do people, not numbers. Or, I am an Acounting
major, I crunch numbers, not people." Neither is sufficent, both are
necessary.
The point I wished to make in my earlier post is that it is not possible
for me to know all the things my students will need to know and master to
be successful, much less teach them all of those things. What I can do,
however, is insure that what I teach them is valid, and try to equipment
with the capacity to learn, on their own, those additional things they will
need to be successful in their careers. In general terms this involves
knowledge about their industry, company, job, and self. All of which,
except the later, are beyond the domain of what most business schools can
teach given the variety of students interests and career uncertainties.
I realize that many are critical of our endeavors much less success, but
folks like John Naman, Charlie Wankel, Larry Pate, Rhonda Reger, (to
mention a few of the academics who contribute to the web conversations),
and I are trying.
A view from the "hills" of Lubbock, Texas.
Regards to all, Kim Boal
--------------------------------
Kim Boal
College of Business Administration
Texas Tech University
Lubbock, TX 79409
(806) 742-2150
KimBoal@ttu.edu