Gary,
I'd be pleased to review it.
Jim Dobbins
associate dean
Defense Systems Management College
9820 Belvoir Road, Suite G-38
Ft. Belvoir, VA 22060
703-805-5416
> From: Dr. Gary Lundquist <
garyl@MARKET-ENGINEERING.COM>
> To: <
MG-ED-DV@MAELSTROM.STJOHNS.EDU>
> Sent: Tuesday, March 16, 1999 4:33 PM
> Subject: Request for book review
>
> >Colleagues,
> >
> >This is a request for reviewers for a short book (just 35,000 words). The
> >cover and table of contents are shown below.
> >
> >The book is based on two studies (plus my consulting experience) of the
> >movement of technology within and between large organizations. Movement
> >along the product line, technical services, and technology transfer.
> >
> >Study results went into areas I hadn't expected. Core roles (beyond
> >science, management, marketing), technology management, and change
> >management. That led me first to write study reports into readable
> >articles, then to combine them with other material into a discussion of
> >change in the R&D and products sections of companies and research labs.
> >
> >I need reviews from a range of viewpoints by April 15. If you would be
> >interested, please respond directly to me with contact information, and I
> >will send you a pre-publication copy, then gift you with the final result.
> >
> >I've not tried this method for gaining reviewers before, so I don't know
> >what kind of response I might get. I can really only handle 15 or 20
> >reviews. If it comes down to choosing between, it would help to know a bit
> >about you.
> >
> >Thank you in advance for your help.
> >
> >Gary
> >
> >--------------- begin book cover text and table of
> >contents ------------------------
> >
> >
> > TECHNOLOGY AND THE
> > AGENTS OF CHANGE
> >
> > A Book in the High-Tech Series
> >
> >Change-agent skills are as important to our success
> > as are professional discipline skills.
> >
> > PLUS: A Practical System for
> > Initiating and SustainingPositive Change
> >
> > Dr. Gary Lundquist
> > The Scientist-Marketer
> >
> >
> > TABLE OF CONTENTS
> >
> >Preface iv
> >1. A World of Change 1
> >2. Case Stories 7
> > Corning, Texaco, Lockheed Martin, Fisher-Price
> >3. The Six Core Roles
> > of Science and Engineering 18
> >4. Case Stories 35
> > Amoco, Lucent, Motorola, Chrysler, U S WEST
> >5. Technology and the Agents of Change 44
> >6. From Concept to Practice 56
> >7. Case Story 61
> > Bureau of Mines ? GeoGuard
> >8. The Nature of Change 69
> >9. Case Story 89
> > Air Force Research Laboratory ? Air Team
> >10. A Practical System for Initiating and
> > Sustaining Positive Change 97
> >11. The Success of R&D and Its People 117
> > References 119
> > Author Information 120
> >
> >--------------- end book material ------------------------
> >
> >Dr. Gary Lundquist - The Scientist-Marketer
> > The Power of Marketing to Change Companies and Change Lives
> >
garyl@market-engineering.com
> >Market Engineering International
> > The Bridge Between Science and Marketing
> >
www.market-engineering.com
> >303-840-9929 - FAX 303-841-6636
> >12006 N. Antelope Trail
> >Parker, Colorado 80138, USA