From:
B.Batiz@open.ac.uk [mailto:
B.Batiz@open.ac.uk]
Don,
Although this is self serving, I did like the way the people at Equis went
about making their selection:
http://www.efmd.be/equis/5.htm
Their emphasis is on teaching quality, but they were able to accommodate
European style (1 yr) and American style (2 yr) programs regardless of
whether they were based here or across the Atlantic.
They also went at lengths to understand the intricacies of distance
learning. This was quite important for us as it seldom recognised that we
serve a community of over 35,000 people each year. Even though we are the
market leader, being a 100% often puts us out of the "beauty contests" (i.e.
league tables).
As others have mentioned, we are also going through an exercise to revamp
the structure rather than the content of our programme. Our main market is
the 30-39 group in the UK and Europe (although we have operations in Africa
and Asia), which is expected to shrink no less than 16% in the forth coming
years with the added treat that currently less than 28% have graduate
studies but this is expected to rise to 50% within the next 10 years.
My point is that the current idea of re-gearing programs to market is
conspicuously avoiding a great opportunity to re-think what MBAs are for,
what are they supposed to deliver and which groups (such as minorities or
entrepreneurs) have been traditionally ignored.
Sorry if I am imposing a "hobby horse" on the list but would be interesting
to see what colleagues have to say.
Best wishes,
Bernardo
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