From:
Houghton_Mifflin_College_Division@hmco.com
Reply to:
Ken_Hershbell@hmco.com
Ken Hershbell
College Division
Houghton Mifflin Company
239 E 79th St, Apt# 3G, New York, NY, 10021
Phone: 800-462-6560 x2326
Fax: 800-733-1810
AVAILABLE FOR WINTER/SPRING 2002 CLASSES! Houghton
Mifflin's Business 2001/2002 titles. Request complimentary
examination copies by indicating your choices below.
Return to:
E-mail:
college_faculty_services@hmco.com
On-line ordering:
http://college.hmco.com/
Phone: 800-733-1717, ext. 4011 Mail: 2075 Foxfield
Rd., St. Charles, IL 60174 Fax: 800/733-1810
BUSINESS/MANAGEMENT
_____Pride/Hughes/Kapoor, Business, 7/e Best-selling
introductory survey offering comprehensive coverage of all
functional areas within management. Expanded coverage of
entrepreneurial businesses, gender and diversity,
international business, and technology. Student Value
Package: Text + Free Real Deal Study CD-ROM + Free Student
Audio Review CD + Free Career Guide.
_____Ferrell/Fraedrich/Ferrell, Business Ethics, 5/e
Written from an applied business perspective the text
explores workplace ethics from a practical perspective by
reviewing real-world cases and decisions.
_____Griffin, Management, 7/e + FREE Real Deal UpGrade
CD-ROM Presents a solid foundation of management theory and
practice, combined with an increased emphasis on the
service sector, ethics, global management, and information
technology.
_____Kreitner, Management, 8/e + FREE Real Deal UpGrade
CD-ROM Authoritative management resource with a strong
emphasis on skill building in three areas: academic,
personal management, and teamwork.
_____Reece/Brandt, Effective Human Relations in
Organizations, 8/e Presents a "total person approach" with
in-depth coverage of Communication, Self-Awareness,
Self-Acceptance, Motivation, Trust, Self Disclosure, and
Conflict Resolution.
_____Moorhead/Griffin, Organizational Behavior, 6/e Covers
current research and contemporary issues throughout, with
an emphasis on topical issues, real-world examples,
skill-building exercises, and collaborative activities.
Companion casebook: OB in Action: Cases and Exercises 6/e
_____DuBrin, Leadership: Research Findings, Practice, &
Skills, 3/e Provides a practical foundation on which to
build leadership skills, covering topics such as knowledge
management and emotional intelligence.
_____Hill/Jones, Strategic Management, 5/e 2002 UPDATE +
FREE Real Deal UpGrade CD-ROM Combines outstanding
scholarship with cutting-edge research on emerging trends
and strategies. Separate theory and casebook volumes
updated annually.
MARKETING
_____Pride/Ferrell, Marketing 2000e + FREE Real Deal
UpGrade CD-ROM Streamlined focus on contemporary coverage
of marketing strategies and concepts using vivid real-world
examples and integrated coverage of the Internet. The text
equips students with the knowledge and decision-making
skills they will need to succeed in the business world.
_____Hoyer/MacInnis, Consumer Behavior, 2/e Presents a
conceptual model of consumer behavior within a balanced
overview of marketing theory and strategy.
_____ Jeannet/Hennessey, Global Marketing Strategies, 5/e
Introduces the managerial perspective, underscoring the
importance of strategic thinking on a worldwide scale. NEW!
2002 Casebook Update.
To receive complimentary examination copies, please provide
the following information:
Considering a change for spring 2002? ______ Yes _______ No
Course___________________________ Enrollment___________
Decision Date______________
Phone:
________________Email:__________________________Office
Hours: