British Journal of Educational Technology
Volume 32 : Issue 1
is just out with an article:
The Business Caf� Project: viewing to browsing?
Gilly Salmon
http://www.blackwellpublishers.co.uk/asp/journal.asp?ref=0007-1013&src=ard&a
id=178&iid=1&vid=32
This paper describes and discusses critically a unique experiment in using a
combination of broadcast television and an interactive Web site to reach
people interested in business and management. The Open University's Business
School, in collaboration with the BBC mounted the project, called The
Business Caf�. The paper outlines the contents of the nine broadcasts and
the site, which changed weekly. Developing the broadcasts and maintaining
the site required complex procedures and teamwork. The broadcasts attracted
an audience of 300,000 UK viewers and the Web site recorded over 60,000
visits during the series. The stakeholders and others who offered much
constructive criticism, identified more project outcomes during an
evaluation. Useful lessons emerged, in particular about cross-team working
and about learning from asynchronous networks like the Web. Web site:
http://www.open.ac.uk/businesscafe
Cybercollegially,
Charles Wankel
mg-ed-dv list editor
wankelc@stjohns.edu
St. John's University, New York City