I've done research in culture, but my current ambition will take me to areas
I've not studied previously. I'm looking to determine if there are
researched cases in which specifically designed language can be applied help
alter or shape an organization's culture. (I.e., changing from "employees"
to "associates.").
My ambition is to attempt such a change in the classroom. To use "business"
terms to replace "school" terms in hopes of shaping the "classroom" culture
to become more "businesslike."
I would greatly appreciate suggestions about articles that research the use
of language and terminology to shape group or organizational culture.
Post responses to this list if you feel they are of general interest or
otherwise send to me and I will post a summary.
Thanks,
Mitchell Adrian
madrian@longwood.lwc.edu
Assistant Professor of Management
Longwood College
201 High St.
Farmville, VA 23909
(804) 395-2832
(804) 395-2203 - Fax
http://web.lwc.edu/staff/madrian/adrhome.htm
You shouldn't go through life with a catchers mitt on both hands. You need
to be able to throw something back.