Fred Nickols wrote:
... snip
> If you're the CEO or Chairperson or even the Chief Operating Officer of a
> company of any size you've got to be concerned about all four. When you're
> focusing on people, leadership is a convenient term (although some might
> suggest "politics" instead); when you're focusing on work, management is a
> useful term, too; and, when you're focusing on relations of power and
> authority, especially in the form of policy, rules and regulations,
> governance is a fine term to use. But, when you're focusing on money, on
> the finances and the financial viability of the organization, then what
> term do you use?.. snip
Victor's suggestion for the 4th blank is "Resources" (wrote at April
28,1999). It may be confusing, 'coz people is also one of the resources.
What about "FUND", instead?
Well..Fred. What about if you are focussing on Marketing? Can marketing fit
into the 2nd concern (management)? If not, I'd like to suggest for the fifth
issue, that is: "PUBLICITY (Image)". Somebody may have a better choice of
word.
"Image is Power", says Philip Kotler. A popularity of a CEO at outside
organization can give a great contribution to allure people on his/her
products or services produced by his/her organization. To illustrate it, Lee
Iacocca is a good example. (Disclaimer: I heard of him through management
textbook, though. Not actually know the real situation whether it is true or
not). I was told that the impact of his own popularity to boost up sales of
"Chrysler" is far more effective than any ads that covers the features of
the car itself. Is that so?
That's why every teacher, lecturer and consultant dreams now of being a
bestselling author. That will propell into the kind of sales of his/her
products or services to schools/colleges/universities or companies. True or
not?
Back to CEO's concerns, so far it has been added into 5, they are:
Leadership - Management - Governance - Fund?? - Publicity?? - ______
My next concern is: "What about if you are focussing on development?" Does
it fall into your "management" category? How is that if I add the 6th for
"INNOVATION"?
Sorry..Fred. I don't mean to mess things up. I just need further
clarification on the "management"; you defined as anything has to do with
work. Please kindly advise and elaborate what sort of "work" are involved
there? Work = Planning, Leading, Organizing, Controlling (administrative &
operational)? If so, we can then put "development" into "planning"
sub-category, and forget about the 6th.
Anwar Hasim