I have served on a number of virtual teams. The product-focused teams
performed the best. For example, two of the teams never met in person, but
were able to deliver high-quality products (websites) on schedule. The
process-focused teams were another matter. Reengineering a process
electronically is tough. Free-wheeling brainstorming, breakouts, sidebar
discussions, and the other hallmarks of process reengineering are difficult
and distracting during virtual team meetings. In the end, the reengineering
virtual reality teams became reality teams.
In many cases, however, the decision on whether to go virtual or not is
becoming one of economics. I recently did a cost comparison for a four-hour
meeting involving 10 project team members at two facilities located 1,500
miles apart. Total cost for a face-to-face meeting at one of the facilities
was $5,700 (and that was using deeply discounted tickets and corporate
rates).
In contrast, the cost for a teleconference was $70. With the economy
stumbling and business travel costs continuing to rise, virtual teams look
more and more attractive to corporate America.
Bill Keeley
Business Transformation Project Manager
Westinghouse TRU Solutions
Carlsbad, New Mexico 88221
keeleyb@wipp.carlsbad.nm.us