I have permission from Times Books to distribute an excerpt from the new
book, "Profit Patterns," written by the same team that wrote "The Profit
Zone" -- one of Business Week's "Top Ten Books of 1998."
"Profit Patterns" is a tool for recognizing and using patterns to
understand the chaos of the business world. The book explains pattern
thinking, provides a summary of 30 important patterns, then shows how these
patterns apply to businesses such as Amazon.com and Capital One. The heart
of the book is the gallery of patterns, such as "microsegmentation"
(personalizing products for customers) and "compression" (removing barriers
between producer and consumer).
The most impressive example of "Profit Patterns" is not even in the book --
it's the companion web site:
http://www.profitpatterns.com
The authors have executed a masterful demonstration of their ideas using
the full capabilities of online communication. The site is built mostly in
Flash rather than HTML, bringing the patterns in the book to life with
animation, color, and graphics that are quick to load and easy to follow.
Every detail of this site is perfect, from the rollover navigation, to the
wealth of content including descriptions of all 30 patterns, examples of
businesses employing each of the patterns, access to e-mail updates and
journal articles, and a vast storehouse of business management resources.
You can find the excerpt at the web site or, if you prefer, I'll send it as
a text file via e-mail. Just send mailto:
jeremy@tenagra.com with the
subject line "Send Profit" and I'll reply with the excerpt.
Hope you find this interesting,
Jeremy Hart
jhart@tenagra.com