�A must read for an R&D group. Marketing is the puzzle piece missing from
many R&D efforts.�
Robert Witte, Quad Graphics, Inc.
�Lundquist�s processes for technology movement make this essential reading
for anyone working in or around technology.�
Judy Lynne Untiedt, Ventana Corporation
�This book is about the people, behaviors, structures, and processes
required to achieve profit.�
Gabrie Jansen, Event Horizon Advisory
�A real eye opener. For the first time, I could see the direct relationship
between managing change and marketing to meet customer needs.�
Jim Massfeller, Massfeller and Associates
�Where was this book when I was riding herd on a materials analysis group
at a mechanical equipment firm?�
Jay Warner, Warner Consulting
Colleagues,
In mid-March, I asked for reviews of my book in progress, Technology and the
Agents of Change. The book is based on two studies (plus consulting
experience) on the movement of technology within and between large
organizations.
Study results went into areas I hadn't expected. Core roles, technology
management, and change management. That led me into a discussion of change
as both an impact on and a tool kit for the R&D and product development
sections of companies and research labs.
50 people responded from around the world, and 25 delivered comments,
suggestions, and full professional reviews. I've incorporated their ideas,
and the book is now in self publication to be ready for delivery within 2-3
weeks.
Buying the book is a simple matter of sending me a check for $15 (US) plus
$2 shipping (US and Canada) or $4 shipping worldwide. Dr. Gary Lundquist,
12006 N. Antelope Trail, Parker, Colorado, 80138 USA.
Core conclusions and the Table of Contents are enclosed below. I look
forward to hearing from you.
Gary
-----------------
�Insightful and operational. Clearly describes how to bridge gaps between
R&D and marketing to increase returns from science and technology.�
Eric Archambault, Department of Engineering
Concordia University (Canada)
�Lundquist leads readers along a path of practical advice prepared with a
series of case studies and presented with a cogency not common today.�
Russell McCaskie, Manager
CSIRO Information Technology Services (Australia)
�I suspect the target audience will deny any interest; yet these are
precisely the people who need to integrate Lundquist�s ideas into their
daily work.�
Tim Edlund, Associate Professor of Strategic Management
Morgan State University
�A must read for all technologists, especially those in a leadership role.�
SeeHua Phang, Project Management Group, EDS Australia
�Knocks down many of the barriers which limit technology payoffs.�
John Todd, Professor of Management, University of Arkansas
�It seems that you took all the good parts out of my change class and made
them 100 times better. A great book!�
Jim Massfeller, Massfeller and Associates
Key conclusions:
Technology movement is as important as technology creation.
Change-agent skills are as important as professional discipline skils.
R&D is much more than science, engineering, and technology transfer.
Technology management is a social process requiring people skills.
Change is a system and a strategy for achieving our most important
goals.
Marketing is a change-management system.
�Lundquist condenses business wisdom into a nutshell format convenient for
reading while traveling.�
Edward Pierce, Director of Development Support, Landmark Graphics
"A compelling case that R&D be considered as a driving force of change, a
pivotal role in leading the firm ahead.�
David Ackerman, Professor, University of Alaska, Southeast
�Lundquist assures reader understanding of topics that have been obscure and
complex until now.�
Jack Ring, Owner, Innovation Management
TABLE OF CONTENTS
Figures and Tables vi
Preface vii
1. A World of Change 1
2. Case Stories 7
Corning, Texaco, Lockheed Martin, Fisher-Price
3. The Six Core Roles of
Science and Engineering 18
4. Case Stories 37
Amoco, Lucent, Motorola, Chrysler, U S WEST
5. Technology and the Agents of Change 46
6. From Concept to Practice 59
7. Case Story 66
Bureau of Mines, GeoGuard
8. The Nature of Change 74
9. Case Story 101
Air Force Research Laboratory, Air Team
10. A Practical System for Initiating and
Sustaining Positive Change 109
11. The Success of R&D and Its People 135
References 137
Index 138
----------------------------
Dr. Gary Lundquist - The Scientist-Marketer
The Power of Marketing to Change Companies and Change Lives
garyl@market-engineering.com
Market Engineering International
The Bridge Between Science and Marketing
www.market-engineering.com
303-840-9929 - FAX 303-841-6636
12006 N. Antelope Trail
Parker, Colorado 80138, USA