From: Gerry Johnson [mailto:
gerry@gsb.strath.ac.uk]
We have been invited by Charles Wankel, the List Director, to post
information about our strategy textbook. He suggests that any questions
about it be directed to the list so that all can share in the
conversation.
> There have been some recent discussions about the "best strategy
text".
> Most of these have cited US texts. However, we have been invited by
> Charles Wankel to post information on Exploring Corporate Strategy.
>
> Exploring Corporate Strategy is co-authored by Gerry Johnson and Kevan
> Scholes and is the best selling strategy text in Europe. You will
find
> information on the text below. There is also information on how to
obtain
> examination copies.
>
> As authors of Exploring Corporate Strategy we would certainly welcome
an
> active discussion about the merits and demerits of different texts. I
> hope that the information here helps provide a basis for a wider and
more
> international comparative debate on this.
>
> Gerry Johnson and Kevan Scholes
>
>
>
> About the book
>
> Exploring Corporate Strategy is Europe's leading strategy textbook
with
> sales of over 500,000 copies worldwide. This new edition builds on the
> established strengths of previous editions, whilst substantially
updating
> and reorientating material to meet the needs of contemporary students
and
> lecturers.
> Classic features
> * Combines analytic and process views of strategy.
> * Heavily informed by research in the field.
> * Links theory and practice through over 80 one-page
illustrations, 11
> chapter end case examples and over 30 case studies.
> * Many globally known organisations (e.g. AOL/Time Warner, Honda,
> Virgin, Madonna, British Airways, BBC, News Corporation, Xerox, BMW,
KPMG,
> Amazon, Glaxo/Smithcline Beecham, Marks and Spencer, Formula One,
> W.H.Smith).
> * Cases and examples from many different sectors and geographical
> locations including UK, US, Scandinavia, Ireland, Australia, New
Zealand,
> South Africa, Holland, Croatia.
> * Impressive additional support for tutors and students including:
> teacher_ s manual (course design, work assignment de-briefs, case
study
> teaching notes), CD of text exhibits, companion website (including
> updates, links and multiple choice questions), videos and the
Exploring
> Strategic Management series of books on: techniques, strategic change,
> finance and public sector strategy.
> * New features:
> * Throughout the text, strategy is seen through three
complementary
> 'lenses': 'design' (an analytical approach); 'experience' (builds on
> cultural, institutional and cognitive schools of thought); 'ideas'
(builds
> on evolutionary and complexity theories).
> * Critical commentaries at the end of each part of the book
encourage
> students to engage critically with the material, exploring links
between
> chapter topics and developing a more holistic view of strategic issues
as
> viewed through these three lenses.
> * Strategies for a fast changing world including hypercompetitive
and
> game theoretic strategies.
> * An increased emphasis on knowledge as a basis of competitive
> advantage.
> * A new framework for corporate level strategies.
> * A new more integrated approach to issues of structuring:
structures,
> processes, boundaries and relationships.
> * A complete chapter on the links between overall strategy and
> strategies for separate resource areas, people, information, finance
and
> technology.
> * Many examples of new economy issues: IT, de-regulation,
> globalisation and flexible structuring.
>
>
> Table of contents
>
> Part I * INTRODUCTION
> 1 Introducing Strategy
> 2 Understanding Strategy Development
> 1) Part II * THE STRATEGIC POSITION
> 3 The Environment
> 4 Strategic Capability
> 5 Expectations and Purposes
> Commentary on Part II * Coping with Complexity: The 'Business Idea'
> 2) Part III * STRATEGIC CHOICES
> 6 Corporate-Level Strategy
> 7 Business-Level Strategy
> 8 Directions and Methods of Development
> Commentary on Part III * Strategy Selection
> 3) Part IV * STRATEGY INTO ACTION
> 9 Organising for Success
> 10 Enabling Success
> 11 Managing Strategic Change
> Commentary on Part IV * Strategy into Action
> 4)
> 5) Gerry Johnson BA, PhD is Professor of Strategic Management at
the
> University of Strthclyde Graduate School of Business before which he
was
> at Cranfield School of Management. He is author of numerous books and
> papers on Strategic Management, is a member of the editorial board of
the
> Strategic Management Journal and referees for many European and US
> academic journals. His research work is primarily concerned with
processes
> of strategy development and change in organisations. He is a regular
> visitor to universities throughout Europe, the USA and Australasia;
and he
> works extensively as a consultant at a senior level on issues of
strategy
> formulation and strategic change with many UK and international firms.
>
> Kevan Scholes MA, PhD, DMS, CIMgt, FRSA is Principal Partner of
Scholes
> Associates - a consultancy specialising in strategic management. He is
> also Visiting Professor of Strategic Management at Sheffield Hallam
> University, UK. He has extensive lecturing and consultancy experience
of
> both public and private sector organisations. This includes a wide
range
> of on-going international work in Ireland, Australia and New Zealand.
He
> has a special interest in the strategic management of Professional
Service
> Organisations. He has also been an advisor on management development
to a
> number of national bodies and is a Companion of the Institute of
> Management.
>
>
> Supplements
> Exploring Corporate Strategy - with the Experts
> 1) A video supporting Exploring Corporate Strategy
> Designed to be used in conjunction with Exploring Corporate Strategy
this
> video from the authors, Gerry Johnson and Kevan Scholes, runs for
about
> 115 minutes. It consists of six separate key strategic topics from
> throughout the book and provides invaluable additional teaching
material
> for the classroom or for private study. Each topic presents an
up-to-date
> coverage of the issues - from leading academic or practitioner
experts.
> THE EXPERTS EXPLORE........
> * CORE COMPETENCES (GERRY JOHNSON)
> * COMPLEXITY THEORY (RALPH STACEY)
> * GLOBALISATION (GEORGE YIP)
> * STAKEHOLDER MAPPING (KEVAN SCHOLES)
> * CORPORATE PARENTING (ANDREW CAMPBELL)
> * STRATEGY IN THE PUBLIC SECTOR (CEOs FROM FOUR PUBLIC SERVICES)
>
> Priced at £150 + VAT the video is available in VHS/PAL format, other
> formats available on request (supplement payable).
>
> To order your copy please click to complete the order form
> </wps/media/objects/89/91701/form.html>.
>
> The Exploring Strategic Management series
> This series from FT/Prentice Hall builds on readers' knowledge of
> Exploring Corporate Strategy and provides more depth by topic or
sector.
> All these books have been written in conjunction with Gerry Johnson
and
> Kevan Scholes. Books available are:
> * V. Ambrosini with G. Johnson and K. Scholes Exploring Techniques
of
> Analysis and Evaluation in Strategic Management, 1998; ISBN:
0-13-570680-7
>
> * T. Grundy with G. Johnson and K. Scholes Exploring Strategic
> Financial Management, 1998; ISBN: 0-13-570102-3
> * J. Balogun and V. Hope Hailey with G. Johnson and K. Scholes
> Exploring Strategic Change, 1999; ISBN: 0-13-263856-8
> * G. Johnson and K. Scholes (editors), Exploring Public Sector
> Strategy, 2001; ISBN: 0-273-64687-7
> * A note for tutors
> Instructor's Manual
> * A comprehensive set of supporting material for tutors,
including:
> * how to plan programmes using the text;
> * using the case studies;
> * tutor briefs for chapter-end work assignments and questions
linked
> to illustrations and case examples;
> * teaching notes for case studies;
> * a CD containing all the exhibits from the book and some
additional
> items that will be useful when preparing class sessions or
presentations;
> * multiple choice questions (on the website)
>
> Since the first publication of the book we have always been concerned
that
> good-quality practical support and advice to tutors is provided. This
has
> been one of the driving forces behind the growth of the support
material.
> The advice above for students and managers is also likely to be
relevant
> to tutors.
> Since 1989 we have run annual one-day workshops for tutors (also in
> Scotland since 1995). These have provied to be very popular with both
> experienced tutors and those who are new to the subject.
>
> Details of forthcoming workshops are posted on our website. We hope
that
> exploitation of our website will make this support more comprehensive,
> more universal in coveage and more consistent in terms of the support
> tutors can expect, irrrespective of their location.
> We are always happy to receive feedback from users of the book.
Contact us
> at
KScholes@scholes.u-net.com or
Gerry@gsb.strath.ac.uk
>
> Customer Support
>
http://www.prenhall.com/mischtm/support_fr.html
>
>
> Contacts
> To help us serve you with efficiency, please route your request or
> feedback as outlined below.
>
> College Faculty within United States
> You can contact your rep directly by calling our Faculty Services
> Department at: (800) 526-0485.
>
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>
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> For orders or inspection copy requests of Exploring Corporate
Strategy,
> sixth edition (ISBN 0-273-65112-9), :
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