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  • 1.  Using technology to induce sociological change - Software

    Posted 01-06-2000 10:55
    Dear Cathy,

    I find interesting your remarks on the ramifications of "cloning the
    office PC so that all staff are using the same packages."

    I have endured software standardization efforts as both a user and an
    implementer. And, while these efforts might be coupled with
    Catbert-style "deskilling" tactics, I find that most often
    certain other things emerge.
    ----------------------------
    (Catbert is the evil, human-hating HR manager from "Dilbert.")
    ----------------------------

    My experience involves both the military and academia.
    During the 1990s, the military services began picking standard
    software packages (Microsoft Office for Army, Lotus Smartsuite for
    Marines). Their reasons emulate those of corporate America: namely,
    pursuit of economies of scale (efficiencies) in the areas of:

    * Purchasing and procurement
    * Training and tech support
    * Interoperability (ability to merge documents/projects
    containing input from other organizational divisions)

    Before these efforts, military word processing was done on whatever
    software happened to be on the computer; sending document files from
    command A to command B often entailed B having to do extensive
    reformatting of documents from one software to another. Strike a
    blow for process lost!

    In academia, this same problem arises when students work on group
    project reports. Although you warn the students to all use the same
    word processing package within their group, one or two groups will
    always try to intermingle Word and WordPerfect in the same document.
    Bill Gates says the two will translate back and forth, but this only
    succeeds with significant reformatting of the documents.

    As for the sociological implications, I find that the secretaries/
    exec assistants do have a change in role, but not to one that
    Catbert would like.

    Wordprocessing and building of graphics shows does become a more
    basic skill, because time marches on. But, the professors are now
    required (and have been in most places since the early 1990s) to do
    their own basic wordprocessing.

    The clerical staff, on the other hand, takes on a role which the
    reasonable office manager realizes is valuable. ( NOTE that I said
    reasonable, not necessarily enlightened.) The clerical staff now
    demonstrates key value-added computer skills such as:
    * Project managers for compilation of complex documents.
    * Specialty skills such as merge-mailing and test compiling
    * Coaches to teach the professors how to use some of the
    more arcane features of the software packages.

    In summary, I would say that most organizations pursue the software
    standardization to achieve economies of scale. The administative
    assistants have a shift in role, but I see it as being as least as
    important/prestigeous as their old one, and maybe more so.

    In some organizations, human-relations-style manipulators might
    push the deskilling agenda. I would tend to view such activity,
    however, as outlier behavior.

    This is an interesting topic! Maybe others will comment.

    JPO
    =============

    Cathy Wallace wrote on Jan. 6:

    > I am extremely interested in this area and in particular the leveling of
    > positions due to technological change. I would agree that in the support
    > staff area where performance appraisal is linked to financial reward there
    > appears to be a move towards cloning the pc so that all the staff are using
    > the same packages, which is then translated by management to the same skill
    > level. This is then applied to performance levels when undertaking reviews
    > of positions. Although there is little evidence to support this there is
    > now an opportunity for management to lump all secretarial/executive
    > assistant level staff into one band. The skills applied then come
    > demeaned in the process and are seen in the same context as the pencil and
    > notepad and learning shorthand. It seems that the social structure in
    > organisations is still hierarchical, but in a different form, with the
    > computer replacing the notepad and pencil and the secretary remaining at,
    > and recognised as a lower level in the organisation. The glass ceiling
    > (if I may use the phrase) is still there in regard to secretarial and
    > executive assistants, and although it looked like progress was being made
    > with the introduction of wordprocessing and then desktop publishing with a
    > recognition of these skills, it appears that now they may well be lumped
    > together as "basic" computing skills but in different packages. I look
    > forward to other views on this
    >
    >
    > At 04:59 PM 1/5/00 -0500, you wrote:
    > >Not to take anything away from John Naman's list (below) because it is a
    > >dandy, but to clarify something...
    > >
    > >Give a little thought to the examples John provides below and you will
    > >quickly see that they certainly illustrate Robert Bacal's earlier point
    > >about tools (and innovations in general) not being neutral, that is, they
    > >have positive and negative consequences, some foreseen and some unforeseen.
    > >
    > >That aside, my question had more to do with examples where a specific
    > >technological change was used to induce a specific sociological change. I
    > >doubt that Gutenberg, for example, had it mind to free the average person
    > >from the tyranny of clerics and professors (although I certainly support
    > >freeing all people from any form of tyranny). Then again, my grasp of
    > >Johnny G and his fabulous printing press is quite limited so maybe he was
    > >indeed a socio-technical engineer of the first water.
    > >
    > >One example of the kind I am seeking was posed to me off-line; namely, the
    > >technology of large-scale, nationally-normed or standardized tests. That
    > >technology was consciously and deliberately deployed as a way of
    > >identifying talent, regardless of socioeconomic status, and then educating
    > >these talented people with an eye toward having them take special roles in
    > >the running of our society. (See Nicholas Lemann's book, "The Big Test.")
    > >
    > >As another in a similar vein, consider the large, land grant colleges and
    > >universities. It could be argued that they represent a deployment of the
    > >technology of teaching/educating in the service of some sociological goal
    > >as well. These are, however, quite broad and sweeping examples. Does
    > >anyone have any of a slightly more focused nature?
    > >
    > >I'm stretching here but allow me to fabricate or at least inquire about a
    > >hypothetical example: Does anyone know of companies where PCs with an
    > >office suite such as Microsoft Office has been deployed as a deliberate
    > >attempt to alter the relationship between so-called "staff support"
    > >personnel (e.g., secretaries, executive assistants, etc.)?
    > >
    > >Less far-fetched is the phenomenon of the Edmunds web site, where a
    > >prospective automobile purchaser can obtain information previously
    > >available only to the dealers. The availability of this information has
    > >altered dramatically the interaction between an informed car buyer and the
    > >much maligned car salesman. Indeed, one of the reasons the car
    > >manufacturers are buying dealerships is that the profit margins have moved
    > >out of the sale of the automobile and into its post-sale servicing.
    > >
    > >Anyway, I'm looking for instances and examples of the conscious, deliberate
    > >use of technological change to induce sociological change.
    > >
    > >At 06:07 AM 01/05/2000 -0500, you wrote:
    > >>Intended or unintended?
    > >>
    > >>1. Printing press - freed average person from tyranny of clerics and
    > >>professors (woops!)
    > >>2. Mechanical warfare - required women to replace men in factories, proving
    > >>that they could do the job.
    > >>3. Mass communications, radio and TV
    > >>4. Farm mechanization - caused transformation from agrarian to cosmopolitan
    > >>society.
    > >>5. Rifle and revolvers - enabled average person to pioneer American West and
    > >>live to tell about it.
    > >>--
    > >>Prof. John Naman Katz Graduate School of Business, University of Pittsburgh
    > >
    > >Fred Nickols
    > >The Distance Consulting Company
    > >"Assistance at A Distance"
    > >http://home.att.net/~nickols/distance.htm
    > >nickols@worldnet.att.net
    > >(609) 490-0095
    > >
    > >
    > Regards Catherina
    >
    > c.wallace@bendigo.latrobe.edu.au
    > Catherina Wallace, MEd(T&D)
    > Office of Enterprise and Promotion.
    > La Trobe Uni. Bendigo.
    > PO Box 199,
    > Bendigo 3552.
    > Phone 03 54447932
    > Fax 03 54447555
    >
    >
    --------------------------
    John P. Orr, Ph.D. (Management)
    Dept. of Business, Rm. 314
    Cameron University
    2800 W. Gore Blvd.
    Lawton, OK 73505
    Phone: 580-581-2367


  • 2.  Using technology to induce sociological change - Software

    Posted 01-06-2000 17:50
    Dear John, I agree with the aspect of efficiency and making it easier for
    organisations to communicate via technology, however in the Higher
    Education area - and in particular where position descriptions are locked
    into levels within the hierarchy of wages, the labeling of the skill has
    been levelled to such an extent that there appears to be little
    acknolwedgement of the depth of skill required for some computing packages
    to others. For example the use of internet, building web pages is viewed
    as being equivalent to basic word processing skills. There appears to be
    little incentive therefore for staff to increase their skill level, except
    for their own job satisfaction. Whilst I recognise that job satisfaction
    is a major factor in people's worklife, the disatisfaction that occurs from
    non-recognition of skills can have the effect of staff pulling back from
    increasing , or to some extent even using, their skills. I am constantly
    working with staff who undergo training in computer programs and am finding
    that they are being less accommodating to taking on new skills when they
    believe they are not recognised for the current skills they have. It is
    not a simple case of the manager recognising the skill and rewarding
    accordingly - as their viewpoint may not be in line with "organisational
    policy" and, as we know, once a skill is labelled it is extremely difficult
    to change - especially in the administration area. This is of course
    part of growth and development of the organisation and the shifting of
    roles. However, my concern is that in the shifting of roles, there is
    still the tendency to view skills of secretaries/executive assistants as
    having 'basic' computing skills and not to recognise the higher level of
    skill that now is required to perform their jobs. If we look at the
    hierarchy, in particular in regard to wage rates, when a secretary adds
    another computing skill to their existing base it is very rarely recognised
    financially as it is perceived as being the same skill to undertake as
    previous programs. On the other hand when an administrative officer adds
    another skill, say budget administration to their current administration
    skill level, they are usually recognised for it financially. So what I
    am saying is that computing skills tend to be 'lumped' together as
    organisations have streamlined their computer applications across the
    board. There appears to have been no delineation of skill levels within
    this area into competency based type skills. Until this is done I believe
    that management will continue to lump the skills together and hence the
    introduction and cloning has led to a decrease in social status within the
    hierarchy of secretarial/executive assistant and administrative staff which
    in turn leads to disatisfaction and loss of motivation.

    At 09:54 AM 1/6/00 -0600, you wrote:
    >Dear Cathy,
    >
    >I find interesting your remarks on the ramifications of "cloning the
    >office PC so that all staff are using the same packages."
    >
    >I have endured software standardization efforts as both a user and an
    >implementer. And, while these efforts might be coupled with
    >Catbert-style "deskilling" tactics, I find that most often
    >certain other things emerge.
    >----------------------------
    > (Catbert is the evil, human-hating HR manager from "Dilbert.")
    >----------------------------
    >
    >My experience involves both the military and academia.
    >During the 1990s, the military services began picking standard
    >software packages (Microsoft Office for Army, Lotus Smartsuite for
    >Marines). Their reasons emulate those of corporate America: namely,
    >pursuit of economies of scale (efficiencies) in the areas of:
    >
    > * Purchasing and procurement
    > * Training and tech support
    > * Interoperability (ability to merge documents/projects
    > containing input from other organizational divisions)
    >
    > Before these efforts, military word processing was done on whatever
    >software happened to be on the computer; sending document files from
    >command A to command B often entailed B having to do extensive
    >reformatting of documents from one software to another. Strike a
    >blow for process lost!
    >
    > In academia, this same problem arises when students work on group
    >project reports. Although you warn the students to all use the same
    >word processing package within their group, one or two groups will
    >always try to intermingle Word and WordPerfect in the same document.
    >Bill Gates says the two will translate back and forth, but this only
    >succeeds with significant reformatting of the documents.
    >
    > As for the sociological implications, I find that the secretaries/
    >exec assistants do have a change in role, but not to one that
    >Catbert would like.
    >
    > Wordprocessing and building of graphics shows does become a more
    >basic skill, because time marches on. But, the professors are now
    >required (and have been in most places since the early 1990s) to do
    >their own basic wordprocessing.
    >
    > The clerical staff, on the other hand, takes on a role which the
    >reasonable office manager realizes is valuable. ( NOTE that I said
    >reasonable, not necessarily enlightened.) The clerical staff now
    >demonstrates key value-added computer skills such as:
    > * Project managers for compilation of complex documents.
    > * Specialty skills such as merge-mailing and test compiling
    > * Coaches to teach the professors how to use some of the
    > more arcane features of the software packages.
    >
    > In summary, I would say that most organizations pursue the software
    >standardization to achieve economies of scale. The administative
    >assistants have a shift in role, but I see it as being as least as
    >important/prestigeous as their old one, and maybe more so.
    >
    > In some organizations, human-relations-style manipulators might
    >push the deskilling agenda. I would tend to view such activity,
    >however, as outlier behavior.
    >
    > This is an interesting topic! Maybe others will comment.
    >
    > JPO
    >=============
    >
    > Cathy Wallace wrote on Jan. 6:
    >
    >> I am extremely interested in this area and in particular the leveling of
    >> positions due to technological change. I would agree that in the support
    >> staff area where performance appraisal is linked to financial reward there
    >> appears to be a move towards cloning the pc so that all the staff are using
    >> the same packages, which is then translated by management to the same skill
    >> level. This is then applied to performance levels when undertaking reviews
    >> of positions. Although there is little evidence to support this there is
    >> now an opportunity for management to lump all secretarial/executive
    >> assistant level staff into one band. The skills applied then come
    >> demeaned in the process and are seen in the same context as the pencil and
    >> notepad and learning shorthand. It seems that the social structure in
    >> organisations is still hierarchical, but in a different form, with the
    >> computer replacing the notepad and pencil and the secretary remaining at,
    >> and recognised as a lower level in the organisation. The glass ceiling
    >> (if I may use the phrase) is still there in regard to secretarial and
    >> executive assistants, and although it looked like progress was being made
    >> with the introduction of wordprocessing and then desktop publishing with a
    >> recognition of these skills, it appears that now they may well be lumped
    >> together as "basic" computing skills but in different packages. I look
    >> forward to other views on this
    >>
    >>
    >> At 04:59 PM 1/5/00 -0500, you wrote:
    >> >Not to take anything away from John Naman's list (below) because it is a
    >> >dandy, but to clarify something...
    >> >
    >> >Give a little thought to the examples John provides below and you will
    >> >quickly see that they certainly illustrate Robert Bacal's earlier point
    >> >about tools (and innovations in general) not being neutral, that is, they
    >> >have positive and negative consequences, some foreseen and some
    unforeseen.
    >> >
    >> >That aside, my question had more to do with examples where a specific
    >> >technological change was used to induce a specific sociological change. I
    >> >doubt that Gutenberg, for example, had it mind to free the average person
    >> >from the tyranny of clerics and professors (although I certainly support
    >> >freeing all people from any form of tyranny). Then again, my grasp of
    >> >Johnny G and his fabulous printing press is quite limited so maybe he was
    >> >indeed a socio-technical engineer of the first water.
    >> >
    >> >One example of the kind I am seeking was posed to me off-line; namely, the
    >> >technology of large-scale, nationally-normed or standardized tests. That
    >> >technology was consciously and deliberately deployed as a way of
    >> >identifying talent, regardless of socioeconomic status, and then educating
    >> >these talented people with an eye toward having them take special roles in
    >> >the running of our society. (See Nicholas Lemann's book, "The Big Test.")
    >> >
    >> >As another in a similar vein, consider the large, land grant colleges and
    >> >universities. It could be argued that they represent a deployment of the
    >> >technology of teaching/educating in the service of some sociological goal
    >> >as well. These are, however, quite broad and sweeping examples. Does
    >> >anyone have any of a slightly more focused nature?
    >> >
    >> >I'm stretching here but allow me to fabricate or at least inquire about a
    >> >hypothetical example: Does anyone know of companies where PCs with an
    >> >office suite such as Microsoft Office has been deployed as a deliberate
    >> >attempt to alter the relationship between so-called "staff support"
    >> >personnel (e.g., secretaries, executive assistants, etc.)?
    >> >
    >> >Less far-fetched is the phenomenon of the Edmunds web site, where a
    >> >prospective automobile purchaser can obtain information previously
    >> >available only to the dealers. The availability of this information has
    >> >altered dramatically the interaction between an informed car buyer and the
    >> >much maligned car salesman. Indeed, one of the reasons the car
    >> >manufacturers are buying dealerships is that the profit margins have moved
    >> >out of the sale of the automobile and into its post-sale servicing.
    >> >
    >> >Anyway, I'm looking for instances and examples of the conscious,
    deliberate
    >> >use of technological change to induce sociological change.
    >> >
    >> >At 06:07 AM 01/05/2000 -0500, you wrote:
    >> >>Intended or unintended?
    >> >>
    >> >>1. Printing press - freed average person from tyranny of clerics and
    >> >>professors (woops!)
    >> >>2. Mechanical warfare - required women to replace men in factories,
    proving
    >> >>that they could do the job.
    >> >>3. Mass communications, radio and TV
    >> >>4. Farm mechanization - caused transformation from agrarian to
    cosmopolitan
    >> >>society.
    >> >>5. Rifle and revolvers - enabled average person to pioneer American
    West and
    >> >>live to tell about it.
    >> >>--
    >> >>Prof. John Naman Katz Graduate School of Business, University of
    Pittsburgh
    >> >
    >> >Fred Nickols
    >> >The Distance Consulting Company
    >> >"Assistance at A Distance"
    >> >http://home.att.net/~nickols/distance.htm
    >> >nickols@worldnet.att.net
    >> >(609) 490-0095
    >> >
    >> >
    >> Regards Catherina
    >>
    >> c.wallace@bendigo.latrobe.edu.au
    >> Catherina Wallace, MEd(T&D)
    >> Office of Enterprise and Promotion.
    >> La Trobe Uni. Bendigo.
    >> PO Box 199,
    >> Bendigo 3552.
    >> Phone 03 54447932
    >> Fax 03 54447555
    >>
    >>
    >--------------------------
    >John P. Orr, Ph.D. (Management)
    >Dept. of Business, Rm. 314
    >Cameron University
    >2800 W. Gore Blvd.
    >Lawton, OK 73505
    >Phone: 580-581-2367
    >
    >
    Regards Catherina

    c.wallace@bendigo.latrobe.edu.au
    Catherina Wallace, MEd(T&D)
    Office of Enterprise and Promotion.
    La Trobe Uni. Bendigo.
    PO Box 199,
    Bendigo 3552.
    Phone 03 54447932
    Fax 03 54447555


  • 3.  Using technology to induce sociological change - Software

    Posted 01-06-2000 20:36
    I feel Cathy has a very valid point.

    The carpenter is not paid more for mastering the skill of a new tool. He is
    paid for the objects he can create with it. The mastering of computing
    software skills should be looked at in the same manner. There should be
    opportunities for professional advancement for people who master skills
    which allow them to perform their current duties better and to perform
    advanced duties.

    Here is an example of what I am trying to express, "Anyone can learn to
    write well in .html. Very few people are able to create an artistic and
    understandable Internet Site which will hold people's attention." Those few
    who can should be better compensated than those who cannot.


    ----- Original Message -----
    From: "Cathy Wallace" <c.wallace@BENDIGO.LATROBE.EDU.AU>
    To: <MG-ED-DV@MAELSTROM.STJOHNS.EDU>
    Sent: Thursday, January 06, 2000 5:49 PM
    Subject: Re: Using technology to induce sociological change - Software


    > Dear John, I agree with the aspect of efficiency and making it easier for
    > organisations to communicate via technology, however in the Higher
    > Education area - and in particular where position descriptions are locked