Use of students as surrogates for the general business practitioner population:
Some, but not all, investigations of tertiary students as surrogates for practicing business people indicate that the students are not represenative of the latter population, Peterson (2001) and Copeland, Francia, and Stawser (1973). Others (Yavas, 1994) argue they are.
Does anyone have a reference for an estimate of the proportion of business studies using tertiary student samples? I'm interested in how common the use is rather than the appropriateness.
Thanks,
Romie
Refs:
Peterson, R. (2001). On the Use of College Students in Social Science Research: Insights from a Second-Order Meta-analysis. Journal of Consumer Research, 28(3), 450-461. Copeland, R., Francia, A., & Strawser, R. (1973). Students as Subjects in Behavioral Business Research. Accounting Review, 48(2), 365-372. Yavas, Ugur. (1994). Students as Subjects in Advertising and Marketing Research. International Marketing Review, 11(4): 35 – 43.
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Romie F. Littrell, BA, MBA,PhD, FIAIR, An fánaí fiáin
AUT Business School N.Z., romie.littrell@aut.ac.nz
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Facilitator, Leadership & Management in Sub-Sahara Africa Conferences
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