My colleague will be presenting on the effectiveness of a graphic novel
textbook I have co-authored appropriate for strategic management,
principles of management, organizational behavior, and entrepreneurship
classes. Both books are available from the publisher, Flat World
Knowledge, who will be represented as a conference exhibitor.
The series has received a coverage on blogs at Publishers Weekly,
BusinessWeek, and the Wall Street Journal. Chapter 1 of the first book is
posted at
http://www.flatworldknowledge.com/node/15264 if you want to
preview our work, and Chapter 6 of the second book is also available for
your viewing at
http://www.flatworldknowledge.com/node/128047
Please feel free to email Jeremy Short (
jeremy.short@ttu.edu) for further
information or to request a review copy.
Discussion Paper Session
Program Session #: 610 | Submission: 18762 | Sponsor(s): (DISC)
Scheduled: Monday, Aug 9 2010 8:00AM - 9:30AM at Le Palais Des Congres in
512E - Table 2
MED: A Graphic Novel Approach to Teaching Strategic Management
Author: Brandon Randolph-Seng; Texas Tech U.;
Author: Jeremy Collin Short; Texas Tech U.;
Effectively teaching an undergraduate strategic management course can be
challenging because of the need to clearly integrate management theory and
practice. The purpose of the current paper is to provide initial evidence
of a graphic novel approach that seems to help successfully meet this
challenge. This narrative approach was built around the graphic novel
Atlas Black: Managing to Succeed which follows the fictitious reality-
based story of a college student who starts his own business. Student
course feedback suggests that the graphic novel approach was generally
successful at helping students to meaningfully integrate management theory
with practice.
Search Terms: Undergraduate Education , Strategic Management , Graphic
Novel