Are you looking for innovative ways to enhance your summer and fall classes? Maybe you need to
introduce more cultural diversity into your teaching materials?
A new book called Tales of Garc?n: The Franchise Players celebrates Latinos' contributions to
business. And in honor of Cinco de Mayo, the first chapter is now available as a free PDF download at
http://bit.ly/JOCwUF
Tales of Garc?n is the first ever graphic novel on entrepreneurship, strategy, family business, and
franchising. As the story unfolds, a charismatic Latino entrepreneur named Garc?n tries to direct the
destiny of the family-owned hotel that he created. The family's plans take an unexpected turn when
a mysterious investor offers to become the hotel's first franchisee. Garc?n's carefree son Ram?n
readily embraces the opportunity, while his cynical daughter Isabel questions the investor's motives.
In essence, the book combines the insights and knowledge of a textbook with the fun factor of a
graphic novel.
International Franchise Association (IFA), the world's leading trade organization within the
franchising industry, says that Tales of Garc?n "wins the prize for the most engaging, interesting,
and unique presentation about the basics of franchising. The book is filled with excellent lessons
about the Franchise Rule, royalties, operational complexity, succession planning, conversion
franchising, management strategies, international expansion and passive ownership - to name a
few."
http://bit.ly/JD3HUN
The book is quickly becoming renowned around the globe. New Zealand-based Franchise-chat.com
contends that "Tales of Garc?n: The Franchise Players is an incredibly striking and professional
addition to the world of franchising in print. The book is aimed toward new students to franchising
and is especially unique due to its format as a graphic novel textbook. That means this book
presents an educational story in the form of a large comic strip. Hurray!"
http://bit.ly/IBaX5r
Tales of Garc?n: The Franchise Players is available at amazon.com for only $19.95.
http://amzn.com/B0051HJ2RO