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  • 1.  Biases - Strategy Textbooks - The way forward?

    Posted 05-07-2002 11:27
    From: esteban.trevino@neoris.com [mailto:esteban.trevino@neoris.com]

    Bernardo,

    For your consideration...

    The issue you raise may have more to do with human (social nature) than
    anything else. The known seems much more appealing than the unknown, at
    the
    very least the individual stays within their comfort zone and may even
    justify particular actions. I believe every one has met the individual
    who
    claim to have an open disposition so long as whatever is expressed
    happens
    to agree with what they hold. Question it and they react quite
    violently.
    Lots of knowledge has been lost because the notion of holding a new idea
    basically questions and endangers a way of being of those at the center
    of
    the system...

    Imagine taking away the foundations that most hold and operate under?
    Imagine the implications of stating "what is produced outside happens to
    be
    better than what we have done"... It is one thing to subcontract tedious
    work and quite another to import know how. Even history may play a part,
    the immigration to the land of opportunity was to get away from a way of
    being to establish a better way. Will that system be open to receive the
    notions of the old as better?

    Probably what will happen will be that that material is immigrated and
    'improved' upon to establish a better way...

    Cordially,

    Esteban


  • 2.  Biases - Strategy Textbooks - The way forward?

    Posted 05-08-2002 17:41
    Dear Esteban,
    Interesting thought but hard to believe in the context of business and
    management, where academics in US universities have set the research agenda
    during a large chunk of the last 50 years.
    Look at any of the mayor academic conferences in the US today (AoM, Academy
    of Intl Business, Strategic Society, etc) and you will see quite a rainbow
    of nationalities and topics. So colleagues are neither foreigner nor
    divorced from "critical" studies.
    Yet my question remains unanswered, why when it turns to the consumption of
    teaching material US colleagues are so parochial?
    Best,
    Bernardo

    -----Original Message-----
    From: Charles Wankel [mailto:wankelc@optonline.net]
    Sent: 07 May 2002 16:27
    To: MG-ED-DV@MAELSTROM.STJOHNS.EDU
    Subject: Re: Biases - Re: Strategy Textbooks - The way forward?


    From: esteban.trevino@neoris.com [mailto:esteban.trevino@neoris.com]

    Bernardo,

    For your consideration...

    The issue you raise may have more to do with human (social nature) than
    anything else. The known seems much more appealing than the unknown, at
    the
    very least the individual stays within their comfort zone and may even
    justify particular actions. I believe every one has met the individual
    who
    claim to have an open disposition so long as whatever is expressed
    happens
    to agree with what they hold. Question it and they react quite
    violently.
    Lots of knowledge has been lost because the notion of holding a new idea
    basically questions and endangers a way of being of those at the center
    of
    the system...

    Imagine taking away the foundations that most hold and operate under?
    Imagine the implications of stating "what is produced outside happens to
    be
    better than what we have done"... It is one thing to subcontract tedious
    work and quite another to import know how. Even history may play a part,
    the immigration to the land of opportunity was to get away from a way of
    being to establish a better way. Will that system be open to receive the
    notions of the old as better?

    Probably what will happen will be that that material is immigrated and
    'improved' upon to establish a better way...

    Cordially,

    Esteban


  • 3.  Biases - Strategy Textbooks - The way forward?

    Posted 05-08-2002 18:27
    Bernardo--

    A fair question, but I take it as rhetorical. From my viewpoint, the
    only answer is a long treatise on human psychology--ranging through
    perception and attibution, through defense mechanisms, cognitive schemas
    and mental models, comfort zones and saving face, to name a few of the
    relevant mental processes involved.

    I am no strategist but many of my org behavior colleagues tell me that
    they are not comfortable teaching cross-cultural material because they
    have not themselves been educated in it. My perception is that, though
    we exchange views with our non-American colleagues at conferences, very
    few of us take the steps necessary to integrate those viewpoints into
    our teaching. I suspect that it is easier for many other nationals
    because in European education systems, for example, you tend to
    integrate different viewpoints (at least European ones) as part of the
    learning process. In my field, it's enormously difficult to do this.
    Being new to academia (though an experienced manager and childhood
    expatriate) I am struggling with that now--in OB, it involves rethinking
    many of the basic constructs (assumptions) in the field.

    Ruth

    Bernardo Batiz-Lazo wrote:
    >
    > Dear Esteban,
    > Interesting thought but hard to believe in the context of business and
    > management, where academics in US universities have set the research agenda
    > during a large chunk of the last 50 years.
    > Look at any of the mayor academic conferences in the US today (AoM, Academy
    > of Intl Business, Strategic Society, etc) and you will see quite a rainbow
    > of nationalities and topics. So colleagues are neither foreigner nor
    > divorced from "critical" studies.
    > Yet my question remains unanswered, why when it turns to the consumption of
    > teaching material US colleagues are so parochial?
    > Best,
    > Bernardo
    >
    > -----Original Message-----
    > From: Charles Wankel [mailto:wankelc@optonline.net]
    > Sent: 07 May 2002 16:27
    > To: MG-ED-DV@MAELSTROM.STJOHNS.EDU
    > Subject: Re: Biases - Re: Strategy Textbooks - The way forward?
    >
    > From: esteban.trevino@neoris.com [mailto:esteban.trevino@neoris.com]
    >
    > Bernardo,
    >
    > For your consideration...
    >
    > The issue you raise may have more to do with human (social nature) than
    > anything else. The known seems much more appealing than the unknown, at
    > the
    > very least the individual stays within their comfort zone and may even
    > justify particular actions. I believe every one has met the individual
    > who
    > claim to have an open disposition so long as whatever is expressed
    > happens
    > to agree with what they hold. Question it and they react quite
    > violently.
    > Lots of knowledge has been lost because the notion of holding a new idea
    > basically questions and endangers a way of being of those at the center
    > of
    > the system...
    >
    > Imagine taking away the foundations that most hold and operate under?
    > Imagine the implications of stating "what is produced outside happens to
    > be
    > better than what we have done"... It is one thing to subcontract tedious
    > work and quite another to import know how. Even history may play a part,
    > the immigration to the land of opportunity was to get away from a way of
    > being to establish a better way. Will that system be open to receive the
    > notions of the old as better?
    >
    > Probably what will happen will be that that material is immigrated and
    > 'improved' upon to establish a better way...
    >
    > Cordially,
    >
    > Esteban


  • 4.  Biases - Strategy Textbooks - The way forward?

    Posted 05-08-2002 18:39
    From: esteban.trevino@neoris.com [mailto:esteban.trevino@neoris.com]


    Bernardo,

    Why has the US "set the research agenda during a large chunk of the last
    50
    years"?

    Why when it turns to the consumption of teaching material US colleagues
    are
    so parochial? It may be because they think that their way is the best
    and
    the only way... It may be because they internal materials have less of a
    problem being located (passing through customs)... It may be simply
    because
    outside problems and solutions seem to be that outside... and it may be
    that the US has become the magnet of the brains that concentrates a
    rainbow
    of nationals (and topics) which migrate to the US, the land of
    opportunity.
    This may have to do with the predominant attitudes of the country, and
    the
    framing of particular positions. I find ironic how developed nations
    want
    leveled fields only when the existing leveling works against them (most
    want to impose restrictions without restricting themselves) I am getting
    off topic...

    In summary, to directly answering your question, "because of the
    culture".

    Cordially,

    Esteban


  • 5.  Biases - Strategy Textbooks - The way forward?

    Posted 05-08-2002 19:46
    From: Conna Condon [mailto:gandolf@cyberverse.com]

    Is there any chance that schools have a buy American restraint?

    How well are publishers marketed in the US? Is it just a habit to keep
    buying from the publishers we are used to buying from?

    Do the foreign publishers attend and market at the AoM?


  • 6.  Biases - Strategy Textbooks - The way forward?

    Posted 05-09-2002 03:46
    I'm a little mystified by this cultural stuff regarding strategy books.
    Isn't it the case that all the books contain pretty much the same sorts of
    things, and quote the same scholars, who are predominantly American?

    Steven


  • 7.  Biases - Strategy Textbooks - The way forward?

    Posted 05-09-2002 08:05
    From: B.Batiz@open.ac.uk [mailto:B.Batiz@open.ac.uk]

    From: Bernardo Batiz

    Hi Gandolf,

    In the case in point, my understanding is that Blackwell
    (Grant's book) and
    Pearson (Johnson & Scholes) are UK based but as major publishing houses,
    have a good US distribution. Again, my understanding is that Pearson
    makes
    but a token marketing effort in the US because, in their experience, its
    not
    a worth their time.

    As for the last question, its been a while since I have been at
    AoM but yes,
    usually you find stands mayor publishing houses in reputable
    conferences.

    Any other thoughts?

    Bernardo
    B.Batiz@open.ac.uk


  • 8.  Biases - Strategy Textbooks - The way forward?

    Posted 05-09-2002 12:48
    Esteban,
    In my early days of teaching, I attempted to adopt books from several
    European publishers. Often, I'd seen a review of the book, and wondered
    if it would 'fit' into my courses, and if the price was reasonable.

    As I found, the vagaries of the publishing industry, along with some
    copyright regulations, can present a daunting challenge to someone who
    wishes to adopt a non-U.S. publication for classroom use. There are a
    number of costs involved.

    Several problems became readily apparent. For one thing, many
    publishers would not answer my letters, or would do so, many months
    later. For those who did respond, they wanted full payment, in their
    currency, for shipping and handling, as well as the cost of the
    publication. My department did not have a book budget, so any
    purchasing had to be made out of my personal funds.

    For one outstanding publication in personnel, the publisher would not
    answer any of my letters. The publication was by an European branch of
    a U.S.-headquartered publisher. I mentioned my frustrations to the
    publisher's representative who visited my (then) campus, several times a
    year. One day, a copy of the book arrived at my home address, in a
    plain brown wrapper. I quickly saw why there was no return address. A
    note, that was inside the cover of the book, indicated that the book was
    not to be sold or otherwise distributed in the United States! To the
    best of my knowledge, a U.S. version of the book was never published.

    Today, as you might know, it is not unusual to find that certain
    publications may not be purchased from non-U.S. publications sales
    sites, e.g., Amazon.com (non-U.S. sites), for shipment to the U.S. For
    one publication, two years ago, I was told to contact the U.S.
    distribution site, but the publisher was initially unable to provide
    either an address or a telephone number for such as site! On the web, I
    found a possible distributor, who took two weeks to answer my email
    message, but who only sent a URL, with no link to the publication in
    which I was interested.

    And, those many years ago, I found that my (then) campus bookstore was
    not willing to tackle the problems associated with ordering a textbook
    from a non-U.S. source. For that matter, they were not even willing to
    order a textbook that was published in Hawaii, because of the shipping
    costs! They were also unwilling to cope with the problems of currency
    exchange rates, for prices in European currencies.

    The situation may have changed for the better, but I've not bothered to
    investigate the situation as it exists today. You are correct; there
    are some very interesting perspectives in certain non-U.S. textbooks,
    but the distribution system presents quite a few barriers to faculty at
    small campuses.

    George Cole
    Shippensburg University


  • 9.  Biases - Strategy Textbooks - The way forward?

    Posted 05-09-2002 20:02
    From: B.Batiz@open.ac.uk [mailto:B.Batiz@open.ac.uk]

    The contribution by George Cole raises the even more interesting side of
    the
    issue of entry barriers. I think few have been in the position of
    experiencing that as authors. So would like that Charles Wankel invites
    comments from both Robert Grant and Gerry Johnson and/or Kevan Scholes.

    I think Charles could make a much better synthesis of our discussion
    when
    inviting these distinguished academics as guests. So leave it up to him
    to
    flag as appropriate. However, as very successful authors I am sure they
    certainly have a view (and first hand experience) on issues such as:

    + why there is a low penetration of foreign textbooks in the US
    + the extent to which a relatively low contestability responds to
    "cultural"
    aspects (and which) or market inefficiencies (such as copyright
    regulation
    or publisher's marketing myopia).

    Best,
    Bernardo


  • 10.  Biases - Strategy Textbooks - The way forward?

    Posted 05-10-2002 03:23
    From: esteban.trevino@neoris.com [mailto:esteban.trevino@neoris.com]


    George

    Indeed the barrier of entry can impose a heavy burden... and in a way
    protect the 'national' markets from foreign competition...

    When I read your statement "A note, that was inside the cover of the
    book,
    indicated that the book was not to be sold or otherwise distributed in
    the
    United States!" made me think for some reason what a communist nation
    would
    put within inbound books from the capitalist market... the strange thing
    was the reversal of terms...

    I am glad that this discussion has exposed what many might have known,
    which is that the merit of the idea within the established system has
    more
    advantages than an external idea which may have barriers of entry...
    Systems have biases that perpetuate certain notions... and the most
    dangerous situation exists when individuals that live within the
    dynamics
    of such influences fail to perceive them...

    Cordially,

    Esteban








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