From:
B.Batiz@open.ac.uk
Some weeks ago I had an electronic conversation with, among others,
Charles
Wankel after which he suggested putting some of the issues raised
through
the list.
I would thus be interested to know why colleagues in the US are so
reluctant
to take on courses material which is produced elsewhere?
Take the Grant text book as example. This textbook has been praised in
this
list for its contents and recommended in spite of less than friendly
tutor
features.
At the same time, Exploring Corporate Strategy or EPS (by Johnson and
Scholes) could be seen as been tutor driven and its contents tend to
include
much broader (while, perhaps, presenting students a much more balanced
view
of the different streams contributing to the discussion in corporate
strategy). The fact remains that EPS outsells everything else in Europe
and
Australia while, at the same time, its publisher (Pearson) makes but a
token
marketing exercise in the US. This because, as mentioned above,
colleagues
seem reluctant to take on foreign texts.
Your views?
Best Wishes,
Bernardo
B.Batiz@open.ac.uk
Pls note I have nothing against the text by Grant. Just trying to build
an
argument.
Bernardo Bátiz-Lazo, Lic Econ, MSc (Econ), PhD
Director of the Research Degrees Programme
The Open University Business School
Walton Hall
Milton Keynes, MK7 6AA
UK
Tel +44(0)1908 659 124
fax 655 898
http://www.open.ac.uk/oubs