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TEACHING - Mass Customization/One-to-One Cases

  • 1.  TEACHING - Mass Customization/One-to-One Cases

    Posted 05-09-2002 10:14
    Reposted from the ELMAR list as an interesting item:

    We are looking for any good current case material concerned with Mass
    Customization for use at the graduate level marketing strategy class.
    Also any cases focusing on one-to-one marketing.
    --
    Peter J. LaPlaca, Ph.D.
    Rensselaer Polytechnic Institute
    275 Windsor Street
    Hartford, CT 06120
    (860) 548-5411
    (860) 547-0866 (FAX)
    laplacp@rh.edu