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Biases - Strategy Textbooks - The way forward ?

  • 1.  Biases - Strategy Textbooks - The way forward ?

    Posted 05-10-2002 05:28
    Hi Folks, my response to the debate. Individual responses to me are best
    received at my hotmail account: edgonsalves@hotmail.com. Thanks
    Ed

    > Hey Bernardo
    >
    > Top question and realization challenge, so thanks for raising it.
    > My take on this is that whilst 'peripheral' yet significant
    > human & social
    > science faculties in the US have a tradition of struggle and
    > experience in
    > challenging the unreconstructed, logical positivist approach
    > to knowledge
    > acquisition and dissemination- most Business School faculty
    > are consumed
    > within just that model. The idea of critical studies then is
    > problematic.
    > Strong theories of culture in the US may still tend to reside
    > outside of the
    > Business School mainstream. Whilst in the UK many of our schools have
    > recognised the relevance of the 'cultural' turn, although they still
    > struggle to find a material place for it in the curriculum.
    > I'd suspect that
    > Giddens and Hambermas for instance barely register on US Bus
    > School radar
    > screen debates when reflecting on either Curriculum Content, or
    > Development.The Grant versus J&S choice sits right under that tension.


    -----Original Message-----
    From: Charles Wankel
    To: MG-ED-DV@MAELSTROM.STJOHNS.EDU
    Sent: 09/05/02 17:09
    Subject: [MG-ED-DV] FW: Biases - Re: Strategy Textbooks - The way forward?

    From: esteban.trevino@neoris.com [mailto:esteban.trevino@neoris.com]
    Steven,

    The American focus, may or may not apply in other parts of the world,
    and
    the sorts of things to keep in mind (and include in books) may differ
    from
    culture to culture. Probably because the audience is American and
    America
    is such a huge market, there exists little need to explore and resolve
    others problems. For example Accounting under large inflation has to
    discount that 'distortion' and may change the 'effective business
    practices' (having large inventory becomes better because currency
    looses
    its value so rapidly under inflation). In theory, when dealing with
    other
    cultures Americans may have to adapt to the other cultures, in reality
    the
    other culture often must adapt to the American way. What is the de
    facto
    academic language, which gives the most freedom? English, right? Does an
    American benefit from the richness of different languages to think in?
    Do
    they have the need to shift into a second language in order to exchange
    ideas ? I presume anyone could get along throughout the world speaking
    English, since many have adopted that as their second language .

    Certainly the sort of things that become central vary depending on the
    cultural stuff, for you an me it may be perfectly fine to know the
    frozen
    water crystals that fall in winter as 'snow', though for the people who
    live in it almost all year and have over 50 different ways to
    differentiate
    that stuff 'snow' may be like stating that the rainbow has color instead
    of
    colors.

    It may be that the reason that American scholars predominantly select
    their
    own texts has to do with including what is most applicable to them and
    the
    more subtle distinction may just complicate things which are only
    applicable somewhere else...

    Finally to end this post with a cultural anecdote... I remember in the
    late 70´s being asked by an American if I had a donkey to move around as
    if
    cars did not exist where I live ... Hollywood does a great job of
    distorting the way some countries are perceived within America...

    Cordially,

    Esteban