From: "Michael D. Hartline" <
mhartlin@garnet.acns.fsu.edu>
Subject: CALL FOR PAPERS - JRM: Internal Relationship Management:
Linking HRM to Marketing Performance
Submission Deadline: November 1, 2002
The Journal of Relationship Marketing is pleased to announce a special
issue addressing internal relationship management and the linkages
between human resource management and marketing performance. The
editors for the special issue are Michael D. Hartline, Florida State
University and David Bejou, Virginia State University.
Given the realities of today's competitive business environment, firms
are forced to leverage all assets at their disposal in their attempt
to differentiate product offerings, offer exceptional quality and
value, and deliver on their promises of customer satisfaction. Today,
more than ever, firms realize that their most important asset is their
people, especially the employees that are responsible for delivering
quality, value, and satisfaction to the firm's customers. These firms
have found that 'taking care of customers' requires a focused effort
aimed at 'taking care of their people.' These efforts include
internal relationship management, internal marketing, and finding ways
to leverage human resource management activities in an effort to
enhance marketing performance.
The aim of the special issue is to examine internal relationship
management, its impact on the attitudes and behaviors of marketing
personnel, and its effect on marketing performance, broadly defined.
The primary focus of the special issue is on managing internal
relationships with and among marketing personnel that are directly
responsible for delivering customer satisfaction. Possible research
contexts include, but are not limited to: services marketing,
retailing and retail management, personal selling and sales
management, and healthcare marketing. Studies drawn from
business-to-consumer and business-to-business settings are both
welcome. While the list of potential topics is quite large, topics of
interest include, but are not limited to: internal relationship
development/management/dissolution, internal marketing, marketing
control, management/leadership strategies, internal communication
processes, the recruitment, selection, and/or retention of marketing
personnel, employee socialization and training, group/team processes,
and employee evaluation and compensation systems. The goal of this
special issue is to provide an integrated, state-of-the-art
perspective on internal relationship management and its effects on
marketing performance.
Authors interested in submitting a manuscript for the special issue
are encouraged to review the submission information at
http://garnet.acns.fsu.edu/~mhartlin/JRM.htm
For further information, please contact:
Michael D. Hartline, Ph.D.
Department of Marketing
College of Business
Florida State University
Tallahassee, FL 32306-1110
Phone: (850) 644-7859
Fax: (850) 644-4098
Email:
mhartlin@cob.fsu.edu