Reposted from the ELMAR list:
From: "Mohr, Jakki"
Jakki.Mohr@business.umt.edu
The book, Marketing of High-Technology Products and Innovations, has
an accompanying website:
www.markethightech.net. There, under the
Instructor Resource section, you will find case and video
recommendations for each chapter in the book. (In the sake of full
disclosure, I am the book's author and I also maintain the Website.
Recommendations and feedback are always welcome.)
Jakki J. Mohr, Ph.D.
Ron and Judy Paige Faculty Fellow
Professor of Marketing
School of Business Administration
University of Montana
Missoula, MT 59812
(406) 243-2920
(406) 243-2086 (fax)
jakki.mohr@business.umt.edu
www.business.umt.edu/faculty/mohr
www.markethightech.net