From: Richard Frost [mailto:
Richard.Frost@uce.ac.uk]
The Best-selling book in Europe is:
Gerry Johnson and Kevan Scholes "Exploring Corporate Cases: Text and
Cases"
(6th Edition) published 2002, Financial Times/Prentice Hall, ISBN 0 273
65112 9 (Must be the "With cases" edition - they do produce a text only
version.)
Their 37 major cases include: Ericsson; Pharmaceutical Industry;
Amazon.com;
Formula 1; BMW; News Corp; Ryanair; South African Breweries; Brewery
Group
Denmark; GlaxoSmithKline; Xerox.
The book also contains many smaller cases within the text, which are
useful
for class discussion.
There is also a good tutors website, with downloadable PowerPoint
slides,
question lists, etc - and a students site (but I think they might charge
for
access).
We use it as the main text on all version of our MBA.
The one other which is really very good is:
Thomas L Wheelen and J David Hunger "Strategic Management and Business
Policy" (8th Ed)2002 publ also Prentice Hall, ISBN 0 13 065121 4
This is great for cases - it has 12 chapters (13, including strategic
issues
in not for profit organisations, which could be the basis for a course,
with
lots of practical examples and questions. Then there are 35 cases,
Covering
topics related to the chapters, like Corporate Governance; Social
responsibility and ethics; International issues in strategic Management;
various industries, such as Internet Dot.Coms, Computing, Recreation and
Leisure, etc.
Companies include: Harley Davidson; Reebok International; Cisco and Sun
Microsystems; Body Shop; Apple, Hewlett Packard; Wal Mart; SMART car.
Mercedes Benz.
It is an American book, by American authors, and has a more noticeable
American "feel" to the text.
Let me know if I can help further!
Richard Frost
Senior Lecturer,
Strategic Management
-----Original Message-----
I am looking for a good text and up-to-date cases on "strategy" for
teaching at a German international business school (in Dec. 02). Any
suggestions would be greatly appreciated.
Pierre Hostettler
U of PR
Escuela Graduada de Administración de Empresas
phostett@rrpac.upr.clu.edu