From: Ernest Cadotte [mailto:
ecadotte@marketplace-simulation.com]
Global Corporate Management Simulation Competition Offered by
Marketplace
I would like to announce the 13th Global Web Marketplace Competition for
the
Spring semester/quarter of 2003. (The 14th will be offered in late
September
2003.)
During the past two semesters, more than 250 teams have competed in 2
levels
of difficulty from the USA, Canada, Mexico, Finland, Spain, Italy,
France,
Germany, Estonia, Poland, Czech Republic, Slovak Republic, Croatia,
Ukraine,
Georgia, Russia, India and China.
The simulation competition will be offered over the web. There is
nothing to
download. The simulation can be accessed from any computer with an
internet
connection and a web browser.
Any number of students can participate from the same school.
Target courses: International Business, Strategic Management and
Business
Policy
Global Corporate Management: A comprehensive strategic management
exercise (8
decision periods or quarters) where students compete in an international
electronics market set in China, Canada, United States, Brazil, and
Europe.
The competition will be played out by real teams from around the world.
Schedule: Competition will start on or about February 22nd and end on or
about
April 19th. There will be 8 decision periods (quarters) or two years of
play,
with one week off after the test marketing period to prepare a business
plan.
Scoring: A balanced scorecard will be used to measure performance. A
total
score will be computed for each team based upon profitability, market
share in
target markets, customer satisfaction, human resource management,
manufacturing productivity, asset management, investments in the future
and
the creation of wealth for the stockholders.
Price: $US40 per student (wholesale price).
The entry fee may be reduced for certain qualifying schools in China,
Central
Europe, and Eastern Europe.
Requirement: Participants must not have prior Marketplace experience.
Students
who have previously participated in any Marketplace exercise may not
join the
competition.
Contact: Jeanine Schmierbach
jschmierbach@marketplace-simulation.com
Ernie Cadotte
ecadotte@marketplace-simulation.com
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Game Scenario:
The students will start up a new international electronics firm. Their
firm
will be responsible for introducing a new line of microcomputers into
the
world market. All competitors will start with exactly the same resources
and
knowledge of the market.
The students will be responsible for all aspects of business, including
marketing, manufacturing, supply chain, human resources, finance, and
accounting.
The consequences of the players' decisions are quickly reflected in the
simulated marketplace. By studying end user opinions, smart competitive
moves,
and their own financial and operational performance, the players learn
to
adjust their strategy to become stronger competitors. Over the course of
the
entire exercise, the players' understanding of the linkages among the
functional areas of business grows at an exponential rate.
The simulation is played out over the web. Teams make their decisions
from any
internet computer. Each week, their decisions, along with those of the
competition, are fed into a sophisticated computer algorithm which
models the
real world and which determines market demand. Depending upon the
quality of
the team's decisions, sales are recorded and the team's decision files
are
updated. The updated files are then placed on the web for the next round
of
decision making.
_____________________________________
Ernest Cadotte
Innovative Learning Solutions, Inc.
Marketplace Business Simulation
Email:
ecadotte@marketplace-simulation.com
Web site:
www.marketplace-simulation.com
Phone: (865) 740 1946