Deborah,
I suggest that your quest include a read of Bill Rothschild's The Secret to GE's Success, not because of GE but because he thought a lot about the implications of Values while architecting the GE strategy discovery process.
Also, in case you have not explored the topic, Google 'axiology' and consider how you would involve students in it, including the distinction between ethics and moral behavior.
Onward,
Jack Ring
----- Original Message -----
From: Deborah L Rhodes To: MG-ED-DV@AOMLISTS.PACE.EDU Sent: Saturday, February 28, 2009 7:05 PM Subject: [Norton AntiSpam] Re: Definition of Strategy I too have been following this discussion and am taking a strategy course at the same time. I must concur with the rants and issues, but the question remains: What can or should be done differently to educate and train new managers and organizational governors to do things differently? As educators who have the ability to craft courses and train students and incumbent managers, what are the next steps?I am not convinced that the nonprofit world is any better at ethical behavior, but there are different constraints such as the nondistribution of excess revenues to keep some of the problems to a smaller scale. DEBDeborah L RhodesCapella University, doctoral learnerSchool of Business and TechnologyManagement Education SpecializationResident in Tampa, FLOn 2/28/09 4:44 PM, "Leybourne, Stephen A." <sleyb@BU.EDU> wrote: I have been following this discussion for a few days now, and am in absolute agreement with Jim's last 'rant' on the current MBA generation.I have only just moved to the US, and taught in the UK before - but the problem is the same everywhere... There seem to be two main types of MBA programme: either the entrepreural path, where it is absolutely about making your money fast and getting out, or the managerial path, where MBA's are taught to be risk averse, meaning that when they get into the business world, they are taking the least risky option, which often means following the status quo within their organisation. This kills innovation, and ultimately results in economic decline.Unfortunately, risk aversion (in terms of both career and organisational development) means that it is easier to do nothing than to do something that may not be successful in the eyes of the organisation. We as academics are often setting new MBA's up with confidence in perceived abilities that they just do not have, and won't have without some 'real' business experience. There is an arrogance inherent in MBA cohorts that is sometimes quite astounding, maybe perpetuated by grade inflation (and don't get me started on that subject !!!). If these students come out of their MBA programmes with a string of 'A's, they think they know it all... and that is a real problem.Sorry - this is a bit of a 'rant' as well...Steve Leybourne_________________________________________________Dr Steve Leybourne Ph.DMetropolitan CollegeBoston University808 Commonwealth AvenueBOSTON, Ma 02215Phone: (617) 358 5626Fax: (617) 353 6840Email: sleyb@bu.eduWeb: http://people.bu.edu/sleyb From: Management Education and Development Discussion [mailto:MG-ED-DV@AOMLISTS.PACE.EDU] On Behalf Of Clawson, JimSent: Saturday, February 28, 2009 2:59 PMTo: MG-ED-DV@AOMLISTS.PACE.EDUSubject: Re: Definition of StrategyGeorge, I agree with youAND I see so many American managers, executives, and executive teams who dont seem to get it. Global instantaneous communication (the web) has meant that you cant hide margins anymore so yes, as one writer commented, I agree we are slipping worldwide into a homogeneous lukewarm standard of living. I dont know if thats what you mean by post-modern. A big question for me is what does America produce anymore? It feels to me like weve become a nation of flip-and-extractors where the concept of providing on-going, high value added goods and services has left us. Everyone wants to get a piece. Im getting emails almost daily from this or that group (entrepreneurs, associations, universities) all asking how they/we can get their piece of the bailout money. JEEZ! THATs the problemso many trying to get so much for free!!! Loopholes, compliance looking for loopholes, trying to find free money, America, in my view, needs to get back to basics: assumed dependable high quality and differentiating experiences for customers. I got a Japanese haircut when I was 19 and it ruined me for life. Ive been searching for a similar experience in the US and its NOT to be found. America wants more now, and hang tomorrow. Caveat emptor. Grow!! Grow or die! We as a nation need to move back toward a fair days work for a fair days wage. Ive had 5-6 30 year old MBA candidates in class tell me and each other you can fake anything for two years, get your money and run. I went ballisticruined my ratings. Weve become a nation of fakers. The deal on the table is never the real deal. In the midst of this, real value delivery not the fake financial value seems to have been lost. Whats the strategy not for the top 100 US companies, whats the strategy for the US as a nation? What do we produce? What value do we add? Automobiles? TVs? Appliances? Chips? Sugar water? Fuel/energy? Cinema? Music? We have a 14 trillion $ economy with a $10 trillion debt loadand rising. I think MBAs need either at the beginning or at the end or both of their degree programs a serious hard look at the problems facing their generation and encouragement to think of how their new skills and degree are going to help them solve those problems. I see way too many MBAs coming in who just want to make a fast fortune by investing and flipping and dont talk about a career or a lifes work. I am, obviously, disturbed by the trend I see. If our capstone courses would help students identify major issues in their generations and then develop strategies, personal and corporate, for dealing with them, and give them some determination to do so, I think that would be a good thing. JimJames G. S. ClawsonJohnson & Higgins Professor of Business AdministrationDarden GSB, University of VirginiaBox 6550, Charlottesville, VA 22906 100 Darden Boulevard, Charlottesville, VA 22903 USATel: 434 924 7488 Fax: 434 243 7680Web: http://faculty.darden.virginia.edu/clawsonjFrom: Management Education and Development Discussion [mailto:MG-ED-DV@AOMLISTS.PACE.EDU] On Behalf Of George GraenSent: Saturday, February 28, 2009 12:53 PMTo: MG-ED-DV@AOMLISTS.PACE.EDUSubject: Re: Definition of StrategyJim and Joop,Thanks for getting us back to the original question about the future of our capestone business courses: How do we design these courses for the onsetting knowledge era. If we watch our post-modern concept of a business and how to make it fly crashing around us and our students, we should recognize the need for new and more appropriate designs for the aftermath of the 9/11/2008 crash and consequent recession.My suggestions are packaged under the concept of "game-changing designs" which require constructing and sustaining a knowledge-driven corporation using much more of the creative thinking and leadership of all stakeholders. Our dominant games for businesses have not kept up with the incredible explosion of knowledge, i.e., "company secret" has become an oxymoron. Our major impediment to considering such a change is our fear of going the way of the outdated concept of capestone. What do you think?George/jagIn a message dated 2/27/2009 11:52:12 A.M. Central Standard Time, ClawsonJ@DARDEN.VIRGINIA.EDU writes: I'm enjoying this conversation despite the sometimes edgy comments. It seems to me that leadership, strategy, and managing change are inextricably intertwined. We may break it/them down into pieces for the sake of analysis and teaching, but leaders (not managers) must answer the question "leadership to what end?" and that leads us to strategy and since we must go from here to there that implies leading/managing change, so in fact, I'm thinking our courses should be more accurately titled "Leading Strategic Change." I believe they are overlapping Venn diagrams.Musings from the peanut gallery, JimJames G. S. ClawsonJohnson & Higgins Professor of Business AdministrationDarden GSB, University of VirginiaBox 6550, Charlottesville, VA 22906 100 Darden Boulevard, Charlottesville, VA 22903 USATel: 434 924 7488 Fax: 434 243 7680Web: http://faculty.darden.virginia.edu/clawsonj-----Original Message-----From: Management Education and Development Discussion [mailto:MG-ED-DV@AOMLISTS.PACE.EDU] On Behalf Of Joop RemmeSent: Thursday, February 26, 2009 6:09 AMTo: MG-ED-DV@AOMLISTS.PACE.EDUSubject: Re: Definition of StrategyDear Dundar,Thank you for your valuable comment. It connects strategy with leadership.I am sometimes worried with all the interest on leadership, thinking thatsome people treat leadership as grooming a saviour, especially in thesetroubled times, while I am much more inclined to think that leadership hasto mean that each individual has to take his or her responsibility, albeitsome may show an example in this. From this perspective, strategy becomespartly a matter of a fight/ fright choice: decide over your collectivefuture or be the victim of someone else's decisions.Best regards,Joop Remmé0654761087remme@knowdialogue.nlremme@msm.nl www.knowdialogue.nlwww.synmind.nlwww.msm.nl -----Oorspronkelijk bericht-----Van: Management Education and Development Discussion[mailto:MG-ED-DV@AOMLISTS.PACE.EDU] Namens Dundar KocaogluVerzonden: donderdag 26 februari 2009 0:28Aan: MG-ED-DV@AOMLISTS.PACE.EDUOnderwerp: Re: Definition of StrategyJoop:I define strategy in a very similar way. I also add that we develop strategyto design a future to our liking because if we do not do it, somebody elsewill do it for us, and we will not like it.Dundar Kocaoglu===========================================================Dundar F. Kocaoglu, PhD; Fellow, IEEEProfessor and Chairman, Department of Engineering and Technology Managementand President and CEO, PICMETPortland State University, Portland, Oregon, 97207-0751, USA+1 503-725-4660 - office+1 503-725-4667 - faxhttp://www.etm.pdx.edu/ and http://www.picmet.org/============================================================-----Original Message-----From: Management Education and Development Discussion[mailto:MG-ED-DV@AOMLISTS.PACE.EDU] On Behalf Of Joop RemmeSent: Wednesday, February 25, 2009 1:35 PMTo: MG-ED-DV@AOMLISTS.PACE.EDUSubject: Re: Definition of StrategyDear colleagues,Allow me to contribute my two cents.In my teaching, I define strategy as answering three questions:1) where are we?2) where do we want to go?3) how are we going to get there?You might say that dealing with these questions in the right order (it is myimpressions that often they are mixed to a point of total confusion) is infact a way of being, comparable perhaps to kai-zen in quality management.Of course, I welcome all comments.Best regards,Joop Remméremme@knowdialogue.nlremme@msm.nl www.knowdialogue.nlwww.synmind.nlwww.msm.nl -----Oorspronkelijk bericht-----Van: Management Education and Development Discussion[mailto:MG-ED-DV@AOMLISTS.PACE.EDU] Namens nickols@att.netVerzonden: woensdag 25 februari 2009 22:17Aan: MG-ED-DV@AOMLISTS.PACE.EDUOnderwerp: Re: Definition of StrategyJack Ring points to a "fine line" I draw between strategy and tactics.There is another fine line in Jack's post and it's well worth someattention.Jack writes in part:> Suppose strategy, rather than declaring a course of action, declares a way> of being. Suppose tactics are process while strategy is tenets.>> Years ago a clear distinction between the Green Bay Packers and Dallas> Cowboys was their respective strategies. Vince Lomabardi's strategy was'hit> them where they are strongest' whereas Tom Landry's was 'confuse them(with> variety).'The two strategies cited above qualify in my way of thinking as "courses ofaction." They are quite broad and no doubt took various forms at morespecific levels of description and in various forms of execution, but I viewthem as courses of action nonetheless. They are what some call "grandstrategies" (as in Winston Churchill's preferred strategy in WWII of"attacking the underbelly of Europe (i.e., Sicily and Italy).Another example is a one-time strategy of mine: "Work my way East thenleapfrog back to the West Coast." That strategy tied to 1974 and myretirement from the Navy. My exiting pay as a Chief Petty Officer was $720per month and I was desirous of ramping up my income as quickly as possible.Back then, or so I believed at the time, the cost of living (and salaries)were much higher on the East Coast than on the West Coast. So, I envisioneda strategy of obtaining a series of jobs/engagements moving from West toEast that would enable me to make my way to the East Coast and once theremoving all the way back to California (at the same salary), thus ratchetingup the purchasing power of my East Coast salary. The strategy worked asenvisioned - to a point. I went from San Diego to Evanston, Illinois toBethesda, MD. Once there, however, things changed. I fell in love with theEast Coast. Business was good, I was making more money than I everimagined, and I no longer wanted to go back to California. My point is that a "course of action" doesn't have to be spelled out inexcruciating detail to quality as such. Nor does a plan have to fillseveral three-ring binders to qualify as such. When I head out to OfficeDepot or Staples to pick up a ream of paper for my printer, I am following aplan. I have a goal, an object in mind: to obtain a ream of paper. I havesome actions in mind: getting in the car, driving to Staples, purchasing thepaper (and perhaps some other items as well), and returning home with thepaper. Mission accomplished.Jack mentioned that he enjoyed my piece on strategy, its definitions andmeanings. So did a CEO who sent me an email and inquired if I might do thesame for plans and planning. By golly, I think I will. For starters: Aplan, at its simplest, consist of one or more goals and some actionsintended to achieve the goal(s). It doesn't even have to be written down.Schedules, resource allocations, due dates, deliverables, assignments andevaluations are all optional. It all depends on the scope and scale of theeffort.Finally, one minor correction to Jack's post: The paper on strategy, itsdefinitions and meanings, has been on my web site for a few years now, not afew months. It gets some minor editing from time to time and I update thecopyright notice whenever I do that. But, the basic paper has been outthere a while.--Regards,Fred NickolsManaging PartnerDistance Consulting, LLCnickols@att.netwww.nickols.us"Assistance at A Distance" -------------- Original message ----------------------From: Jack Ring <jring@AMUG.ORG>>> Fred's declaration of strategy as 'a planned course of action' puts arather> fine line between strategy and tactics, perhaps a line that students arenot> prepared to notice, let alone appreciate.>> Since enjoying Fred's "Strategy: Definitions and Meanings" when it wasfirst> posted several months ago, I have been interested in how to communicatethe > essence to those not yet imbued with sufficient experience to 'get it'> viscerally (aka' deep learning).>>> On the futbol pitch, we often see the strategy change from 'score goal' to> 'retain possession' especially when time is running out and one team is> ahead in goals scored.>> In NASCAR, Dale Earnhardt's engines sacrificed maximum horsepower at peak> RPM in favor of more HP in at approximately 80% of peak RPM. This becausehe > could accelerate from yellow flag lap speed to top speed in less time than> could the other configurations. Given 7 or so yellow flag incidences per> race that gave him a built-in one to two lap advantage for the whole race> even though his top speed was a little lower than others. This allocation> of 'resource' to demand (impediment) was not a course of action but a wayof> being during the course of action.>> The essence of Dee Hock's Birth of the Chaordic Age is the Principles by> which members agree to abide. These are not coursed of action but ways of> being. In fact many organizations have failed when attempting the chaordic> way because they are too focused on Being to put enough energy into Doing.>> What must we BE and DO in order to create a sufficient leaning environment> for students (of all ages) to 'get' strategy?>> cheers,> Jack Ring>> ----- Original Message -----> From: <nickols@att.net>> To: <MG-ED-DV@AOMLISTS.PACE.EDU>> Sent: Wednesday, February 25, 2009 8:41 AM> Subject: Definition of Strategy>>> >I never did get around to responding to Jack Ring's request for asuccinct> >definition of strategy so I'll take a shot at it now:> >> > "Strategy is a planned course of action intended to realize an> > objective."> >> > Now for some elaboration: Together, strategy and tactics bridge the gap> > between ends and means. Both are concerned with courses of action, with> > getting from here to there. Strategy forms the context for tactics and> > tactics informs strategy as to reality. As von Moltke observed, "No> > battle plan survives contact with the enemy." And, of course, strategy> > and tactics are both concerned with resources - but here their concerns> > differ. Strategy is concerned with the "deployment" of resources and> > tactics is concerned with their "employment."> >> > As strategy unfolds, which is to say as the plan is put into action,some > > the "impediments" Jack mentioned turn out to be real and are dealt with;> > some never appear; and some that were never anticipated crop up and> > require an adjustment in tactics and, perhaps, in strategy as well.> > Strategy, then, is an emergent, evolving course of action, not one thatis> > chiseled in stone. The same is true of tactics.> >> > One might well ask about the difference between strategy and tactics.> > Consider the following definition of tactics:> >> > "Tactics are those plans and actions intended to realize a> > strategy."> >> >> > For more in this vein, there is a paper on my articles web site titled> > "Strategy: Definitions and Meanings." If you care to read it, go to > > www.skullworks.com and click on the link to Strategy.> >> > --> > Regards,> >> > Fred Nickols> > Managing Partner> > Distance Consulting, LLC> > nickols@att.net> > www.nickols.us> >> > "Assistance at A Distance"> >> > -------------- Original message ----------------------> > From: Jack Ring <jring@AMUG.ORG>> >>> >> Yea, verily, start with the end in mind.> >> However, I suggest that 'result' is equivalent to objective. Kimdidn''t> >> ask> >> about pedagogy regarding choosing objectives. He asked about learningto> >> craft> >> strategy which I claim is equivalent to the act of supposing how to get> >> there> >> (what impediments thus what resources, when).> >> Or maybe not. Anyway, thanks for the response.> >> cheers,> >> Jack Ring> > A Good Credit Score is 700 or Above. See yours in just 2 easy steps! <http://pr.atwola.com/promoclk/100126575x1218822736x1201267884/aol?redir=http:%2F%2Fwww.freecreditreport.com%2Fpm%2Fdefault.aspx%3Fsc%3D668072%26hmpgID%3D62%26bcd%3DfebemailfooterNO62>
I have been following this discussion for a few days now, and am in absolute agreement with Jim's last 'rant' on the current MBA generation.I have only just moved to the US, and taught in the UK before - but the problem is the same everywhere... There seem to be two main types of MBA programme: either the entrepreural path, where it is absolutely about making your money fast and getting out, or the managerial path, where MBA's are taught to be risk averse, meaning that when they get into the business world, they are taking the least risky option, which often means following the status quo within their organisation. This kills innovation, and ultimately results in economic decline.Unfortunately, risk aversion (in terms of both career and organisational development) means that it is easier to do nothing than to do something that may not be successful in the eyes of the organisation. We as academics are often setting new MBA's up with confidence in perceived abilities that they just do not have, and won't have without some 'real' business experience. There is an arrogance inherent in MBA cohorts that is sometimes quite astounding, maybe perpetuated by grade inflation (and don't get me started on that subject !!!). If these students come out of their MBA programmes with a string of 'A's, they think they know it all... and that is a real problem.Sorry - this is a bit of a 'rant' as well...Steve Leybourne_________________________________________________Dr Steve Leybourne Ph.DMetropolitan CollegeBoston University808 Commonwealth AvenueBOSTON, Ma 02215Phone: (617) 358 5626Fax: (617) 353 6840Email: sleyb@bu.eduWeb: http://people.bu.edu/sleyb From: Management Education and Development Discussion [mailto:MG-ED-DV@AOMLISTS.PACE.EDU] On Behalf Of Clawson, JimSent: Saturday, February 28, 2009 2:59 PMTo: MG-ED-DV@AOMLISTS.PACE.EDUSubject: Re: Definition of StrategyGeorge, I agree with youAND I see so many American managers, executives, and executive teams who dont seem to get it. Global instantaneous communication (the web) has meant that you cant hide margins anymore so yes, as one writer commented, I agree we are slipping worldwide into a homogeneous lukewarm standard of living. I dont know if thats what you mean by post-modern. A big question for me is what does America produce anymore? It feels to me like weve become a nation of flip-and-extractors where the concept of providing on-going, high value added goods and services has left us. Everyone wants to get a piece. Im getting emails almost daily from this or that group (entrepreneurs, associations, universities) all asking how they/we can get their piece of the bailout money. JEEZ! THATs the problemso many trying to get so much for free!!! Loopholes, compliance looking for loopholes, trying to find free money, America, in my view, needs to get back to basics: assumed dependable high quality and differentiating experiences for customers. I got a Japanese haircut when I was 19 and it ruined me for life. Ive been searching for a similar experience in the US and its NOT to be found. America wants more now, and hang tomorrow. Caveat emptor. Grow!! Grow or die! We as a nation need to move back toward a fair days work for a fair days wage. Ive had 5-6 30 year old MBA candidates in class tell me and each other you can fake anything for two years, get your money and run. I went ballisticruined my ratings. Weve become a nation of fakers. The deal on the table is never the real deal. In the midst of this, real value delivery not the fake financial value seems to have been lost. Whats the strategy not for the top 100 US companies, whats the strategy for the US as a nation? What do we produce? What value do we add? Automobiles? TVs? Appliances? Chips? Sugar water? Fuel/energy? Cinema? Music? We have a 14 trillion $ economy with a $10 trillion debt loadand rising. I think MBAs need either at the beginning or at the end or both of their degree programs a serious hard look at the problems facing their generation and encouragement to think of how their new skills and degree are going to help them solve those problems. I see way too many MBAs coming in who just want to make a fast fortune by investing and flipping and dont talk about a career or a lifes work. I am, obviously, disturbed by the trend I see. If our capstone courses would help students identify major issues in their generations and then develop strategies, personal and corporate, for dealing with them, and give them some determination to do so, I think that would be a good thing. JimJames G. S. ClawsonJohnson & Higgins Professor of Business AdministrationDarden GSB, University of VirginiaBox 6550, Charlottesville, VA 22906 100 Darden Boulevard, Charlottesville, VA 22903 USATel: 434 924 7488 Fax: 434 243 7680Web: http://faculty.darden.virginia.edu/clawsonjFrom: Management Education and Development Discussion [mailto:MG-ED-DV@AOMLISTS.PACE.EDU] On Behalf Of George GraenSent: Saturday, February 28, 2009 12:53 PMTo: MG-ED-DV@AOMLISTS.PACE.EDUSubject: Re: Definition of StrategyJim and Joop,Thanks for getting us back to the original question about the future of our capestone business courses: How do we design these courses for the onsetting knowledge era. If we watch our post-modern concept of a business and how to make it fly crashing around us and our students, we should recognize the need for new and more appropriate designs for the aftermath of the 9/11/2008 crash and consequent recession.My suggestions are packaged under the concept of "game-changing designs" which require constructing and sustaining a knowledge-driven corporation using much more of the creative thinking and leadership of all stakeholders. Our dominant games for businesses have not kept up with the incredible explosion of knowledge, i.e., "company secret" has become an oxymoron. Our major impediment to considering such a change is our fear of going the way of the outdated concept of capestone. What do you think?George/jagIn a message dated 2/27/2009 11:52:12 A.M. Central Standard Time, ClawsonJ@DARDEN.VIRGINIA.EDU writes: I'm enjoying this conversation despite the sometimes edgy comments. It seems to me that leadership, strategy, and managing change are inextricably intertwined. We may break it/them down into pieces for the sake of analysis and teaching, but leaders (not managers) must answer the question "leadership to what end?" and that leads us to strategy and since we must go from here to there that implies leading/managing change, so in fact, I'm thinking our courses should be more accurately titled "Leading Strategic Change." I believe they are overlapping Venn diagrams.Musings from the peanut gallery, JimJames G. S. ClawsonJohnson & Higgins Professor of Business AdministrationDarden GSB, University of VirginiaBox 6550, Charlottesville, VA 22906 100 Darden Boulevard, Charlottesville, VA 22903 USATel: 434 924 7488 Fax: 434 243 7680Web: http://faculty.darden.virginia.edu/clawsonj-----Original Message-----From: Management Education and Development Discussion [mailto:MG-ED-DV@AOMLISTS.PACE.EDU] On Behalf Of Joop RemmeSent: Thursday, February 26, 2009 6:09 AMTo: MG-ED-DV@AOMLISTS.PACE.EDUSubject: Re: Definition of StrategyDear Dundar,Thank you for your valuable comment. It connects strategy with leadership.I am sometimes worried with all the interest on leadership, thinking thatsome people treat leadership as grooming a saviour, especially in thesetroubled times, while I am much more inclined to think that leadership hasto mean that each individual has to take his or her responsibility, albeitsome may show an example in this. From this perspective, strategy becomespartly a matter of a fight/ fright choice: decide over your collectivefuture or be the victim of someone else's decisions.Best regards,Joop Remmé0654761087remme@knowdialogue.nlremme@msm.nl www.knowdialogue.nlwww.synmind.nlwww.msm.nl -----Oorspronkelijk bericht-----Van: Management Education and Development Discussion[mailto:MG-ED-DV@AOMLISTS.PACE.EDU] Namens Dundar KocaogluVerzonden: donderdag 26 februari 2009 0:28Aan: MG-ED-DV@AOMLISTS.PACE.EDUOnderwerp: Re: Definition of StrategyJoop:I define strategy in a very similar way. I also add that we develop strategyto design a future to our liking because if we do not do it, somebody elsewill do it for us, and we will not like it.Dundar Kocaoglu===========================================================Dundar F. Kocaoglu, PhD; Fellow, IEEEProfessor and Chairman, Department of Engineering and Technology Managementand President and CEO, PICMETPortland State University, Portland, Oregon, 97207-0751, USA+1 503-725-4660 - office+1 503-725-4667 - faxhttp://www.etm.pdx.edu/ and http://www.picmet.org/============================================================-----Original Message-----From: Management Education and Development Discussion[mailto:MG-ED-DV@AOMLISTS.PACE.EDU] On Behalf Of Joop RemmeSent: Wednesday, February 25, 2009 1:35 PMTo: MG-ED-DV@AOMLISTS.PACE.EDUSubject: Re: Definition of StrategyDear colleagues,Allow me to contribute my two cents.In my teaching, I define strategy as answering three questions:1) where are we?2) where do we want to go?3) how are we going to get there?You might say that dealing with these questions in the right order (it is myimpressions that often they are mixed to a point of total confusion) is infact a way of being, comparable perhaps to kai-zen in quality management.Of course, I welcome all comments.Best regards,Joop Remméremme@knowdialogue.nlremme@msm.nl www.knowdialogue.nlwww.synmind.nlwww.msm.nl -----Oorspronkelijk bericht-----Van: Management Education and Development Discussion[mailto:MG-ED-DV@AOMLISTS.PACE.EDU] Namens nickols@att.netVerzonden: woensdag 25 februari 2009 22:17Aan: MG-ED-DV@AOMLISTS.PACE.EDUOnderwerp: Re: Definition of StrategyJack Ring points to a "fine line" I draw between strategy and tactics.There is another fine line in Jack's post and it's well worth someattention.Jack writes in part:> Suppose strategy, rather than declaring a course of action, declares a way> of being. Suppose tactics are process while strategy is tenets.>> Years ago a clear distinction between the Green Bay Packers and Dallas> Cowboys was their respective strategies. Vince Lomabardi's strategy was'hit> them where they are strongest' whereas Tom Landry's was 'confuse them(with> variety).'The two strategies cited above qualify in my way of thinking as "courses ofaction." They are quite broad and no doubt took various forms at morespecific levels of description and in various forms of execution, but I viewthem as courses of action nonetheless. They are what some call "grandstrategies" (as in Winston Churchill's preferred strategy in WWII of"attacking the underbelly of Europe (i.e., Sicily and Italy).Another example is a one-time strategy of mine: "Work my way East thenleapfrog back to the West Coast." That strategy tied to 1974 and myretirement from the Navy. My exiting pay as a Chief Petty Officer was $720per month and I was desirous of ramping up my income as quickly as possible.Back then, or so I believed at the time, the cost of living (and salaries)were much higher on the East Coast than on the West Coast. So, I envisioneda strategy of obtaining a series of jobs/engagements moving from West toEast that would enable me to make my way to the East Coast and once theremoving all the way back to California (at the same salary), thus ratchetingup the purchasing power of my East Coast salary. The strategy worked asenvisioned - to a point. I went from San Diego to Evanston, Illinois toBethesda, MD. Once there, however, things changed. I fell in love with theEast Coast. Business was good, I was making more money than I everimagined, and I no longer wanted to go back to California. My point is that a "course of action" doesn't have to be spelled out inexcruciating detail to quality as such. Nor does a plan have to fillseveral three-ring binders to qualify as such. When I head out to OfficeDepot or Staples to pick up a ream of paper for my printer, I am following aplan. I have a goal, an object in mind: to obtain a ream of paper. I havesome actions in mind: getting in the car, driving to Staples, purchasing thepaper (and perhaps some other items as well), and returning home with thepaper. Mission accomplished.Jack mentioned that he enjoyed my piece on strategy, its definitions andmeanings. So did a CEO who sent me an email and inquired if I might do thesame for plans and planning. By golly, I think I will. For starters: Aplan, at its simplest, consist of one or more goals and some actionsintended to achieve the goal(s). It doesn't even have to be written down.Schedules, resource allocations, due dates, deliverables, assignments andevaluations are all optional. It all depends on the scope and scale of theeffort.Finally, one minor correction to Jack's post: The paper on strategy, itsdefinitions and meanings, has been on my web site for a few years now, not afew months. It gets some minor editing from time to time and I update thecopyright notice whenever I do that. But, the basic paper has been outthere a while.--Regards,Fred NickolsManaging PartnerDistance Consulting, LLCnickols@att.netwww.nickols.us"Assistance at A Distance" -------------- Original message ----------------------From: Jack Ring <jring@AMUG.ORG>>> Fred's declaration of strategy as 'a planned course of action' puts arather> fine line between strategy and tactics, perhaps a line that students arenot> prepared to notice, let alone appreciate.>> Since enjoying Fred's "Strategy: Definitions and Meanings" when it wasfirst> posted several months ago, I have been interested in how to communicatethe > essence to those not yet imbued with sufficient experience to 'get it'> viscerally (aka' deep learning).>>> On the futbol pitch, we often see the strategy change from 'score goal' to> 'retain possession' especially when time is running out and one team is> ahead in goals scored.>> In NASCAR, Dale Earnhardt's engines sacrificed maximum horsepower at peak> RPM in favor of more HP in at approximately 80% of peak RPM. This becausehe > could accelerate from yellow flag lap speed to top speed in less time than> could the other configurations. Given 7 or so yellow flag incidences per> race that gave him a built-in one to two lap advantage for the whole race> even though his top speed was a little lower than others. This allocation> of 'resource' to demand (impediment) was not a course of action but a wayof> being during the course of action.>> The essence of Dee Hock's Birth of the Chaordic Age is the Principles by> which members agree to abide. These are not coursed of action but ways of> being. In fact many organizations have failed when attempting the chaordic> way because they are too focused on Being to put enough energy into Doing.>> What must we BE and DO in order to create a sufficient leaning environment> for students (of all ages) to 'get' strategy?>> cheers,> Jack Ring>> ----- Original Message -----> From: <nickols@att.net>> To: <MG-ED-DV@AOMLISTS.PACE.EDU>> Sent: Wednesday, February 25, 2009 8:41 AM> Subject: Definition of Strategy>>> >I never did get around to responding to Jack Ring's request for asuccinct> >definition of strategy so I'll take a shot at it now:> >> > "Strategy is a planned course of action intended to realize an> > objective."> >> > Now for some elaboration: Together, strategy and tactics bridge the gap> > between ends and means. Both are concerned with courses of action, with> > getting from here to there. Strategy forms the context for tactics and> > tactics informs strategy as to reality. As von Moltke observed, "No> > battle plan survives contact with the enemy." And, of course, strategy> > and tactics are both concerned with resources - but here their concerns> > differ. Strategy is concerned with the "deployment" of resources and> > tactics is concerned with their "employment."> >> > As strategy unfolds, which is to say as the plan is put into action,some > > the "impediments" Jack mentioned turn out to be real and are dealt with;> > some never appear; and some that were never anticipated crop up and> > require an adjustment in tactics and, perhaps, in strategy as well.> > Strategy, then, is an emergent, evolving course of action, not one thatis> > chiseled in stone. The same is true of tactics.> >> > One might well ask about the difference between strategy and tactics.> > Consider the following definition of tactics:> >> > "Tactics are those plans and actions intended to realize a> > strategy."> >> >> > For more in this vein, there is a paper on my articles web site titled> > "Strategy: Definitions and Meanings." If you care to read it, go to > > www.skullworks.com and click on the link to Strategy.> >> > --> > Regards,> >> > Fred Nickols> > Managing Partner> > Distance Consulting, LLC> > nickols@att.net> > www.nickols.us> >> > "Assistance at A Distance"> >> > -------------- Original message ----------------------> > From: Jack Ring <jring@AMUG.ORG>> >>> >> Yea, verily, start with the end in mind.> >> However, I suggest that 'result' is equivalent to objective. Kimdidn''t> >> ask> >> about pedagogy regarding choosing objectives. He asked about learningto> >> craft> >> strategy which I claim is equivalent to the act of supposing how to get> >> there> >> (what impediments thus what resources, when).> >> Or maybe not. Anyway, thanks for the response.> >> cheers,> >> Jack Ring> > A Good Credit Score is 700 or Above. See yours in just 2 easy steps! <http://pr.atwola.com/promoclk/100126575x1218822736x1201267884/aol?redir=http:%2F%2Fwww.freecreditreport.com%2Fpm%2Fdefault.aspx%3Fsc%3D668072%26hmpgID%3D62%26bcd%3DfebemailfooterNO62>
I'm enjoying this conversation despite the sometimes edgy comments. It seems to me that leadership, strategy, and managing change are inextricably intertwined. We may break it/them down into pieces for the sake of analysis and teaching, but leaders (not managers) must answer the question "leadership to what end?" and that leads us to strategy and since we must go from here to there that implies leading/managing change, so in fact, I'm thinking our courses should be more accurately titled "Leading Strategic Change." I believe they are overlapping Venn diagrams.Musings from the peanut gallery, JimJames G. S. ClawsonJohnson & Higgins Professor of Business AdministrationDarden GSB, University of VirginiaBox 6550, Charlottesville, VA 22906 100 Darden Boulevard, Charlottesville, VA 22903 USATel: 434 924 7488 Fax: 434 243 7680Web: http://faculty.darden.virginia.edu/clawsonj-----Original Message-----From: Management Education and Development Discussion [mailto:MG-ED-DV@AOMLISTS.PACE.EDU] On Behalf Of Joop RemmeSent: Thursday, February 26, 2009 6:09 AMTo: MG-ED-DV@AOMLISTS.PACE.EDUSubject: Re: Definition of StrategyDear Dundar,Thank you for your valuable comment. It connects strategy with leadership.I am sometimes worried with all the interest on leadership, thinking thatsome people treat leadership as grooming a saviour, especially in thesetroubled times, while I am much more inclined to think that leadership hasto mean that each individual has to take his or her responsibility, albeitsome may show an example in this. From this perspective, strategy becomespartly a matter of a fight/ fright choice: decide over your collectivefuture or be the victim of someone else's decisions.Best regards,Joop Remmé0654761087remme@knowdialogue.nlremme@msm.nl www.knowdialogue.nlwww.synmind.nlwww.msm.nl -----Oorspronkelijk bericht-----Van: Management Education and Development Discussion[mailto:MG-ED-DV@AOMLISTS.PACE.EDU] Namens Dundar KocaogluVerzonden: donderdag 26 februari 2009 0:28Aan: MG-ED-DV@AOMLISTS.PACE.EDUOnderwerp: Re: Definition of StrategyJoop:I define strategy in a very similar way. I also add that we develop strategyto design a future to our liking because if we do not do it, somebody elsewill do it for us, and we will not like it.Dundar Kocaoglu===========================================================Dundar F. Kocaoglu, PhD; Fellow, IEEEProfessor and Chairman, Department of Engineering and Technology Managementand President and CEO, PICMETPortland State University, Portland, Oregon, 97207-0751, USA+1 503-725-4660 - office+1 503-725-4667 - faxhttp://www.etm.pdx.edu/ and http://www.picmet.org/============================================================-----Original Message-----From: Management Education and Development Discussion[mailto:MG-ED-DV@AOMLISTS.PACE.EDU] On Behalf Of Joop RemmeSent: Wednesday, February 25, 2009 1:35 PMTo: MG-ED-DV@AOMLISTS.PACE.EDUSubject: Re: Definition of StrategyDear colleagues,Allow me to contribute my two cents.In my teaching, I define strategy as answering three questions:1) where are we?2) where do we want to go?3) how are we going to get there?You might say that dealing with these questions in the right order (it is myimpressions that often they are mixed to a point of total confusion) is infact a way of being, comparable perhaps to kai-zen in quality management.Of course, I welcome all comments.Best regards,Joop Remméremme@knowdialogue.nlremme@msm.nl www.knowdialogue.nlwww.synmind.nlwww.msm.nl -----Oorspronkelijk bericht-----Van: Management Education and Development Discussion[mailto:MG-ED-DV@AOMLISTS.PACE.EDU] Namens nickols@att.netVerzonden: woensdag 25 februari 2009 22:17Aan: MG-ED-DV@AOMLISTS.PACE.EDUOnderwerp: Re: Definition of StrategyJack Ring points to a "fine line" I draw between strategy and tactics.There is another fine line in Jack's post and it's well worth someattention.Jack writes in part:> Suppose strategy, rather than declaring a course of action, declares a way> of being. Suppose tactics are process while strategy is tenets.>> Years ago a clear distinction between the Green Bay Packers and Dallas> Cowboys was their respective strategies. Vince Lomabardi's strategy was'hit> them where they are strongest' whereas Tom Landry's was 'confuse them(with> variety).'The two strategies cited above qualify in my way of thinking as "courses ofaction." They are quite broad and no doubt took various forms at morespecific levels of description and in various forms of execution, but I viewthem as courses of action nonetheless. They are what some call "grandstrategies" (as in Winston Churchill's preferred strategy in WWII of"attacking the underbelly of Europe (i.e., Sicily and Italy).Another example is a one-time strategy of mine: "Work my way East thenleapfrog back to the West Coast." That strategy tied to 1974 and myretirement from the Navy. My exiting pay as a Chief Petty Officer was $720per month and I was desirous of ramping up my income as quickly as possible.Back then, or so I believed at the time, the cost of living (and salaries)were much higher on the East Coast than on the West Coast. So, I envisioneda strategy of obtaining a series of jobs/engagements moving from West toEast that would enable me to make my way to the East Coast and once theremoving all the way back to California (at the same salary), thus ratchetingup the purchasing power of my East Coast salary. The strategy worked asenvisioned - to a point. I went from San Diego to Evanston, Illinois toBethesda, MD. Once there, however, things changed. I fell in love with theEast Coast. Business was good, I was making more money than I everimagined, and I no longer wanted to go back to California. My point is that a "course of action" doesn't have to be spelled out inexcruciating detail to quality as such. Nor does a plan have to fillseveral three-ring binders to qualify as such. When I head out to OfficeDepot or Staples to pick up a ream of paper for my printer, I am following aplan. I have a goal, an object in mind: to obtain a ream of paper. I havesome actions in mind: getting in the car, driving to Staples, purchasing thepaper (and perhaps some other items as well), and returning home with thepaper. Mission accomplished.Jack mentioned that he enjoyed my piece on strategy, its definitions andmeanings. So did a CEO who sent me an email and inquired if I might do thesame for plans and planning. By golly, I think I will. For starters: Aplan, at its simplest, consist of one or more goals and some actionsintended to achieve the goal(s). It doesn't even have to be written down.Schedules, resource allocations, due dates, deliverables, assignments andevaluations are all optional. It all depends on the scope and scale of theeffort.Finally, one minor correction to Jack's post: The paper on strategy, itsdefinitions and meanings, has been on my web site for a few years now, not afew months. It gets some minor editing from time to time and I update thecopyright notice whenever I do that. But, the basic paper has been outthere a while.--Regards,Fred NickolsManaging PartnerDistance Consulting, LLCnickols@att.netwww.nickols.us"Assistance at A Distance" -------------- Original message ----------------------From: Jack Ring <jring@AMUG.ORG>>> Fred's declaration of strategy as 'a planned course of action' puts arather> fine line between strategy and tactics, perhaps a line that students arenot> prepared to notice, let alone appreciate.>> Since enjoying Fred's "Strategy: Definitions and Meanings" when it wasfirst> posted several months ago, I have been interested in how to communicatethe > essence to those not yet imbued with sufficient experience to 'get it'> viscerally (aka' deep learning).>>> On the futbol pitch, we often see the strategy change from 'score goal' to> 'retain possession' especially when time is running out and one team is> ahead in goals scored.>> In NASCAR, Dale Earnhardt's engines sacrificed maximum horsepower at peak> RPM in favor of more HP in at approximately 80% of peak RPM. This becausehe > could accelerate from yellow flag lap speed to top speed in less time than> could the other configurations. Given 7 or so yellow flag incidences per> race that gave him a built-in one to two lap advantage for the whole race> even though his top speed was a little lower than others. This allocation> of 'resource' to demand (impediment) was not a course of action but a wayof> being during the course of action.>> The essence of Dee Hock's Birth of the Chaordic Age is the Principles by> which members agree to abide. These are not coursed of action but ways of> being. In fact many organizations have failed when attempting the chaordic> way because they are too focused on Being to put enough energy into Doing.>> What must we BE and DO in order to create a sufficient leaning environment> for students (of all ages) to 'get' strategy?>> cheers,> Jack Ring>> ----- Original Message -----> From: <nickols@att.net>> To: <MG-ED-DV@AOMLISTS.PACE.EDU>> Sent: Wednesday, February 25, 2009 8:41 AM> Subject: Definition of Strategy>>> >I never did get around to responding to Jack Ring's request for asuccinct> >definition of strategy so I'll take a shot at it now:> >> > "Strategy is a planned course of action intended to realize an> > objective."> >> > Now for some elaboration: Together, strategy and tactics bridge the gap> > between ends and means. Both are concerned with courses of action, with> > getting from here to there. Strategy forms the context for tactics and> > tactics informs strategy as to reality. As von Moltke observed, "No> > battle plan survives contact with the enemy." And, of course, strategy> > and tactics are both concerned with resources - but here their concerns> > differ. Strategy is concerned with the "deployment" of resources and> > tactics is concerned with their "employment."> >> > As strategy unfolds, which is to say as the plan is put into action,some > > the "impediments" Jack mentioned turn out to be real and are dealt with;> > some never appear; and some that were never anticipated crop up and> > require an adjustment in tactics and, perhaps, in strategy as well.> > Strategy, then, is an emergent, evolving course of action, not one thatis> > chiseled in stone. The same is true of tactics.> >> > One might well ask about the difference between strategy and tactics.> > Consider the following definition of tactics:> >> > "Tactics are those plans and actions intended to realize a> > strategy."> >> >> > For more in this vein, there is a paper on my articles web site titled> > "Strategy: Definitions and Meanings." If you care to read it, go to > > www.skullworks.com and click on the link to Strategy.> >> > --> > Regards,> >> > Fred Nickols> > Managing Partner> > Distance Consulting, LLC> > nickols@att.net> > www.nickols.us> >> > "Assistance at A Distance"> >> > -------------- Original message ----------------------> > From: Jack Ring <jring@AMUG.ORG>> >>> >> Yea, verily, start with the end in mind.> >> However, I suggest that 'result' is equivalent to objective. Kimdidn''t> >> ask> >> about pedagogy regarding choosing objectives. He asked about learningto> >> craft> >> strategy which I claim is equivalent to the act of supposing how to get> >> there> >> (what impediments thus what resources, when).> >> Or maybe not. Anyway, thanks for the response.> >> cheers,> >> Jack Ring> >
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