Hi,
There are frameworks to assist in implementing strategy. However, they primarily exist outside the strategic management literature. The field of management control is devoted to strategy implementation. There are two comprehensive frameworks that have been validated by empirical studies. Merchant's (1985, 2007) results, action and personnel/culture controls and Simons' (1995) Levers of Control frameworks outline tools managers can use to enhance strategy implementation. There are also two other frameworks which are less comprehensive, yet very popular with practitioners. The first is Kaplan and Norton's (1992) Balanced Scorecard which has evolved over the past 15 years into a strategy implementation framework. The second is Zimmerman's (1998) Organizational Architecture which is basically an operationalization of agency theory.
Cheers,
Norman Sheehan
-----Original Message-----
From: Management Education and Development Discussion on behalf of Kim Warren
Sent: Sat 14-Mar-09 9:43
To:
MG-ED-DV@AOMLISTS.PACE.EDU
Subject: Re: Breakthrough strategy and implementation
Hi George - a recent post of yours to the List illustrates the complementary questions .. the game-changing of Sam Walton, P&G [and others .. CNN, Southwest, IKEA, Starbucks, iPhone, Skype, eBay etc etc] were clearly brilliant, and it would be great to help others make similarly great breakthroughs. But the next question is what strategic management actually did every week, month, and quarter in the years or decades following that innovation to deliver performance [strong growth in scale and cash flows]. Few of these great case firms were first, boldest and alone in their innovation, so there must have been massive differences in the continuing actions and decisions of their management, compared with their less successful colleagues.
. then there's the question of - having changed the game, what do you do next, change it again and again and again? These powerful firms do not seem to do that very often, if at all in some cases. Rather, having found a game they can win, they relentlessly push it forward. Strategy implementation seems to be dismissed as trivial or merely operational effectiveness, which badly understates its importance and complexity - and unless I'm missing something, we don't seem to have any methods, tools or frameworks to either understand it or teach it.
Kim Warren
From: Management Education and Development Discussion [mailto:
MG-ED-DV@AOMLISTS.PACE.EDU] On Behalf Of George Graen
Sent: 13 March 2009 10:03
To:
MG-ED-DV@AOMLISTS.PACE.EDU
Subject: Re: FW: Definition of strategy, Systems of Systems Approach.
In a message dated 3/13/2009 3:54:22 A.M. Central Daylight Time,
Kim@strategydynamics.com writes:
Hi George - from what I have seen, I think we are working in different but related parts of the forest. My impression is that you are challenging management to rethink fundamentally how things work and reconceptualise markets and their business. Clearly important. My focus is, first, on making much better decisions and performance out of what already exists - for which there is huge potential in most cases. The linkage is that - having imagined a new business model with your ideas - we can turn that into a defined structure that we can test 'on paper' before making it a reality, and then as it develops, continue checking how it is working and driving the best possible performance out of it.
We could take a short look at a real case if you like.
Hi Kim- I agree with your analogy of the forest to describe our foci. Clearly, both approaches will be need by top management to survive in the new undefined economy. A good example is the jerky responses of the government to the mixed signals of open systems that are poorly understood. I suggest that trial and error is a poor way to understand a systems change. My edited book describes both the needed strategies and analytical tools. Unfortunately, our wiz kid economists think they have the answers. Sorry, but it's a bit more than voodoo. What do you think?
George Graen
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