From: Jenkins, Mark [mailto:
m.jenkins@Cranfield.ac.uk]
Dear All
Following on from Shane's posting on NASCAR and management issues. I have
also written a number of papers on the subject relating to Formula One and
management. I have produced a number of teaching case studies on F1 teams
Ferrari, McLaren, Williams and Stewart Grand Prix. The cases use Resource
Based Theory to explore how each team were able to create a sustained
competitive advantage. These are available in 'Exploring Corporate Strategy'
by Johnson & Scholes
http://www.booksites.net/johnsonscholes/ and also
through the European Case Clearing house
http://www.ecch.cranfield.ac.uk/
. >.
Best regards
Mark
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Mark Jenkins
Professor of Competitive Strategy
Director of DBA Programme
Cranfield School of Management
Cranfield, Bedford, MK43 0AL
United Kingdom.
Tele: +44 (0) 1234 751122
Mobile: +44 (0) 7905 898927
Fax: +44 (0) 1234 750070
m.jenkins@cranfield.ac.uk
www.cranfield.ac.uk som
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